Alison jackson has been appointed as the new receptionist she started working three weeks ago. Alison is has the right capabilities for her job, and possesses the essential communication skills. But in the recent days, problems have started surfacing, that are causing communication gaps and inefficiencies within brownlee amp smith.

Thus there is a certain need to improve some aspects in the way alison handles her responsibilities. The aim of this report is to provide a focus on some key issues related to communication and its flow in the company furthermore this report provides some helpful recommendations and possible solutions for those problems. Jupiterimages/pixland/getty images when most people think of successful businesspeople, they think of those who can make sales and sign accounts, have good finance skills and attention to skills and display stellar record keeping abilities. However, some of the most important skills that a businessperson can have are communication skills. By communicating effectively, businesspeople can connect better with potential clients or customers. They can also lead teams, train workers and contribute to board meetings and other discussions. Whether writing or speaking, a businessperson with good communication skills knows how to get her point across clearly and concisely.

She can fully explain all elements of her idea and use examples, analogies and evidence to help others completely understand the idea as well as make a good judgment on whether it is valid. Business operations are done quickly, so good business communicators need to be able to write an e mail that gets a complex idea or request across quickly or to explain a concern to their managers clearly without a lot of beating around the bush. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication harvard business school press, 2002.

In this paper i will look at the ways of achieving successful communication, the difference between slogans and media sound bites and how slogans are used to draw audience attention. The first step in successful business communication is to identify the communication weaknesses in a business. This can be through brainstorming where challenges facing the business can be identified. Such challenges can be obtained through reviewing the day to day activities of the business guffer amp almonte, 2009:4. Some questions may serve as a guideline, these include: have employees been provided with a good working environment? are they happy with what they are doing? has the business been able to satisfy all the clients? is proper information provided to all stakeholders? is there good flow of conversations? after reviewing the above issues, then the business has to address these challenges giving the first priority to the most troublesome.

By addressing the challenges one by one the relationship in general is strengthened. There is need to develop proactive and constructive communication skills in order to tackle these challenges. Once a challenge is chosen, one has to consider the issues that make it a challenge then address them systematically. For example, a business may be faced by a challenge of unsatisfied employees issues causing this may be inadequate communication, lack of a safe working environment or poor organization structure. Communication means more than just giving out messages it involves speaking, listening, sending, and receiving messages guffey, rogin and rhodes, 2009: 4. In communication, listening is the key to success and most of the time listening gets people into problems because they do not practice it.

Listening simply means holding back one's judgment and allowing answers to come from outside. When a business is faced with challenges, there are people who already know what the problem is. Allowing them to give their ideas concerning that particular problem really helps. It is not always easy to hold back and allow others to give their opinion but if this is practiced it results in business communication success krizan et al 200. After listening and taking notes from the suggested solutions, a business can now move forward and define what it wants to achieve.

This is a very critical stage and one has to be proactive in order to achieve success. One has to think about the benefits to be achieved and how they will affect the success of the business. A suggested solution may be to improve the business's relationship with its customers. Strategies to achieve this includes but not limited to answering calls in a polite manner, addressing all concerns, listening to customers, responding to complains, providing information, and thanking customers for their support stone amp jacobs, 2009.

This is a plan that is prepared after defining a business success and getting solution from the listening activities. Things to be included in the plan include: taking employees to seminars that cover topics such as customer care, organizing get together between employers and employees, rewarding employees, holding regular meetings, including major stakeholders in business decision, assurance to personal service among others. This plan does not concentrate in solving past troubles but in laying down a good foundation that guarantees business future success pride et al 2009. A communication plan should take into consideration the availability of resources and whether the business aims at a long term or short term objective. Once a communication plan has been prepared, the business now focuses on the implementation. The expected result should be kept in mind and the main constitute of the plan reviewed to make sure they are in line with the expected result. The implementation process should involve as many people as possible but it should have one person who is accountable to it.

Once the implementation process is complete, the business should take time to reflect on what it has just done and consider whether it has been able to meet the objective of the plan. The final step of a successful business communication is evaluation of the results. One should go back two steps and review what was the objective and aim of carrying out the plan. The results should be evaluated to make sure that they are in line with the expectation. Once the business is satisfied with the result, it should take time to thank everyone who participated in the whole process and reward itself. Sound bites are brief statements that clearly state the aims, purpose, or nature of a certain product. They are taken from an interview of a person with authority such as a politician, a director, or a marketing manager of a certain company.

Genetic Engineering Argumentative Essay

Sound bites are considered to be the most important point from the interview by the people responsible for editing it and they are inserted into the news broadcast whitaker et al 2004: 289. For them to be effective they must use vivid self motivated language, be brief and clear, outstanding and easy to repeat mclean, 2010:2. They are aimed at drawing people's attention to particular features of a product. The main purpose of a slogan is to emphasize an aspect that a company may wish to be remembered such as marketing its corporate image, product, or its consumer foundation. An effective slogan should give an overview of the benefits of a certain product, it should be direct and brief, give an implausible notion about the product or brand, and it should make the consumer feel a need for the product shimp, 20. Examples of such slogans include: guinness is good for you, gillette ldquo the best a man can get rdquo , persil ldquo washes whiter rdquo.