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professay.com is a professional writing service. We guarantee that our original custom essays are prepared specially for you and are protected from plagiarism. Hospitality management effect of branding and customer loyalty on hotel industry in hong kong name: joy w tutor’s name: the hotel industry consist of a wide range of fields within the service sector that provides various hospitality facilities including accommodation, food and beverage, business meetings and events, leisure amenities, entertainment and recreation and tourism services. Being one of the dominating sectors in the service industry, hotel and hospitality services plays a big role in contributing to the economy of a country. In recent years, one of the most important factors affecting the hotel industries along with the entire service sector is considered to be branding. A successful branding strategy provides the business and organisation with great opportunities to achieve high managerial and financial performance and create a strong customer relationship, which are essential aspects for the survival in the industry. To lead the domestic market and be a part of the global market, the hotel groups take initiatives to create and maintain customer relationship through building a unique and strong brand image.

This study aims to investigate on how and to what extent branding affects the level of customer satisfaction focusing on the hotel industry in hong kong by examining the attribution of branding and its relation to customer loyalty through a wide secondary research and a number of case studies with consistent and correct referencing. A primary research will also be conducted in the form of questionnaires among a number of customers who have recently travelled to hong kong to collect information that would support the secondary research. An extensive analysis and evaluation of the findings will be enclosed afterwards. At the end a critical evaluation of the sources of information and method used would be made and any possible suggestion on how the process could have been improved would be mentioned with a complete summarised conclusion of the project topic. Acknowledgement: i am heartily thankful to my supervisor, whose encouragement, help and support from the initial to the final level enabled me to develop an understanding of the subject. Secondly, i offer many thanks to my dear friend in china who helped a lot to deliver the supporting documents to a travel agency and also the united travel near china for helping me in accomplishing my primary research. Finally, i offer my regards to all who supported me in any respect during the completion of the project.

Unfortunately in most countries the field of hospitality management has not yet been exploited to its optimum. Researchers and theorists in the past have not studied hospitality requirement in detail as yet. Hence writing dissertations on topics related to hotel management, which is so rare and an unexplored area is a little difficult especially when it comes to selection of the dissertation topic. The poor and non existent use of empirical data analysis makes it difficult to develop greater conceptual and theoretical insights for the dissertation either generally or in relation to the hospitality industry. Project guru offers dissertation help in the field of hospitality management by creating an empirical research and critical analysis of primary and secondary data, like: medical tourism food and beverages outlets leisure travel corporate travel educational tourism hotel management ecotourism dark tourism copthorne tara is one of the most famous hotels in london with a four star rating. The hotel situated at kensington is a proud owner read more ghana is a part of the african continent and is referred to as mother nature’s delight. Its enchanting wildlife, natural species,subtropical read more medical tourism is a growing phenomenon.

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The developing countries have seen a substantial rise in the number of visitors from the developed countries. Read more ritz carlton was the first hotel that received the malcolm baldrige national quality award. Read more a survey of practitioners in tourist destinations gives some indications about variables recognized by local managers as decline indicators.

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Read more hospitality management web master 2013 09 05t1:34+0 hospitality management is to do with the provision of services for visitors to place whether they are from within the country or come from overseas. Hospitality is the provision of services for these visitors so that they can get the services they need while away from home. This could be anything ranging from improvement in health and hygiene in a hotel kitchen to wages and conditions of employees.

Knowledge of these aspects and many more are vital for a successful career in hospitality management. The first stage of any course includes getting to understand the relationship between tourism and hospitality, examining standards and consistency in service required by drink and food operations, front office communications, management of the facilities and business marketing. An extension of this course includes handling staff from the most senior to the most junior level in the hospitality industry. Other important topics are intercultural communication and language as well food and service systems. There are a variety of essay writing online sites which offers hospitality management essay writing services most of them are solely out to make money, disregarding the importance of high quality material and hassle free procedure for their clients. Your money is the thing that these people wanted, so when they have it, you will be dismayed not to hear or see from their website again.

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