Imagined racial america – four main types of minority characters: invisible real minorities – most minorities in real life are invisible to mainstream america because their live do not fit one of the four main stereotypes of minority characters. Negative images of minorities – characters depicted within film, literature, and the graphic arts spread distorted and often negative images of minorities. Reversal periods – at times, long strides have been taken to eliminate derogatory ethnic portrayals.

During world war ii, films depicted blacks and hispanics as sophisticated and educated individuals who play a prominent role in american society. This reversal period was initiated by the american government in order to demonstrate our democracy in action on the screen. Stereotypes – c onvenient shorthand for ideas media producers expect viewers to hold woll, 178. S tereotypes can … be useful to the media because they provide a quick identity for a person or group that is easily recognized by an audience. When deadlines loom, it's sometimes faster and easier to use a stereotype to characterize a person or situation, than it is to provide a more complex explanation media awareness.

Antidote for the use of stereotypes – audience members must changed their ideas and broaden their concepts concerning race and ethnicity. Television – television may be the ‘major educating and socializing institution in america’ cortes, 2011, 104. W hether intentionally or unintentionally, both the news and the entertainment media teach the public about minorities, other ethnic groups and societal groups cort, 179. Excellent general resource from the university of california, berkeley library, with sections on different ethnic/racial groups, bibliographies and links to online articles. These reading suggestions are designed as beginning points for further offline study.

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Autor: anton bull september 14, 2010 bull 1,778 words 8 pages bull 1,848 views examining the ideas and beliefs within ones own cultural context is central to the study of anthropology. Issues of race and ethnicity dominate the academic discourses of various disciplines including the field of anthropology. Race and ethnicity are controversial terms that are defined and used by people in many different ways. This essay shall explore the ways in which anthropologists make a distinction between race and ethnicity and how these distinctions serve as frames for cross cultural comparison and analysis. It is important to accurately define these coined terms before one is able to make accurate comparisons and distinctions between them, and their relation to the concept of culture. This essay attempts to produce accurate definitions of the concepts of race, ethnicity and culture, and the reasons why anthropologists discredit the nature of particular views of these notions within anthropological study.

To create a deeper understanding of the distinction between racial and ethnic relations within the new zealand cultural context, case studies and theories between the maori and pakeha population will be drawn upon. In the discipline of anthropology, the definition of this term carries much controversy. The concept of race that many people hold is in a sense, a social construct that changes amongst different cultures, one could look at different cultures to see racial definition as a cultural phenomenon in action kottak, 2009. King supports this idea that races are not established by a set of natural forces, rather they are products of human perception, both what constitutes a race and how one recognises a racial difference are culturally determined 1986. Cashmore provides a brief definition of race as a group of persons connected by common origin 1985.

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However, cashmore goes on to argue that the terminology of race has been used to reflect changes in the understanding of physical and cultural differences 1985. Cornell and hartman argue the characteristics that constitute a definition for the concept of race are complex. Race is a human group defined by itself or others as distinct by virtue of perceived common physical characteristics that are held to be inherent. A group of human beings socially defined on the basis of physical characteristics 198.

The concept of race and the meanings associated with the term have continuously changed and evolved throughout history. Many negative connotations have been associated with the word race and these are evident as one reflects on the historical origins of the term. Apos racism is a specific form of prejudice which focuses on physical variations between people. It describes the ideological belief that a person, or groups of people can be classified into apos races apos which can be ranked in terms of superiority and inferiority spoonley, 1988:4.

Giddens defines racism as the attribution of characteristics of superiority or inferiority to a population sharing certain physically inherited characteristics 1994. This supports the idea that racism is a manner of prejudice or animosity against people who have different physical characteristics. It is in virtue of circumstances such as these that anthropologists find it necessary to make a distinction between the concepts of race and ethnicity. In contrast to the idea of race, ethnicity refers to ethnic affiliation, or the cultural practices and outlooks of a given community of people that set them apart from others giddens, 1990.

Members of a particular ethnic group see themselves as culturally distinct from other groups of people in a society or culture. There are different characteristics which serve as a way of distinguishing ethnic groups apart from others, which may include language, history or ancestry giddens, 1990. Ethnicity is essentially an identity that reflects the cultural experiences and feelings of a particular group. According to spoonley 1993 , an ethnic group can be recognised if they incorporate common characteristics such as a real or supposed common ancestry, memories of a shared historical past, a distinctive shared culture, a collective name, a sense of solidarity and an association with a specific territory. Isaacs supports the idea of ethnic affiliation by referring to ethnic identity as apos basic group identity.

Apos this, he wrote, consists of the ready made set of endowments and identifications that every individual shares with others from the moment of birth by the chance of the family into which he is born at that given time in that given place 197. Exemplified by the previous theorists, ethnicity can be understood then as a group of people united by shared experiences, beliefs and values. Early european settlers to new zealand inhabited the land of maori and thus maori witnessed a new culture develop in aotearoa. The european culture was embraced by the maori and hence too, was the maori culture by the european as a result of colonisation. This shows how cultures can merge and how others can learn the behaviours of another culture within their own. The concept of ethnicity acknowledges that individuals may have a primary culture that is distinctive to a particular ethnic group, but does not exclude the possibility that individuals within that group have the capacity to learn cultural behaviours of other groups. The notion of culture is regarded by anthropologists as the most central concept within the discipline.

The idea of culture refers to the ways of life of members of a society or groups within a society, which incorporates similar sets of beliefs, values and practices which define that group apos s identity. It can include such things as the way people dress, patterns of work, kinship and marriage customs and religious ceremonies giddens, 199. The concept of ethnicity plays a crucial role in understanding the construct of culture. Ethnicity is frequently most important in contexts where groups are culturally close. It can be concluded that culture is essentially a subjective and objective expression of a person or group which represents the encompassing aspects of a peoples lives. By: kevin bull 934 words bull may 22, 2010 bull 323 views the word race as i see used in everyday life, particularly in the media, refers to a way of categorizing people based on similar physical characteristics.