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if you are a maintainer of this web content, please refer to the site documentation regarding web services for further assistance. This option may be re enabled by the project by placing a file with the name .htaccess with this line: our writers can help get your essay back on track, take a look at our services to learn more about how we can help. Essay writing service essay marking service place an order motivating the employees is closely related to the customer's satisfaction. If the employee is not motivated and is not satisfied with the job he/she is performing then he will not be able to serve the customer with full devotion and honesty lindner, 1998.

The organizations which are involved in the service industry are very keen to focus on their customer services level by motivating their customer services staff as it directly affects the customer's satisfaction level positively or negatively. In this context the retail industry of united kingdome is very competitive and the most important parameter for success of the organizations is to maintain low turnover of the employees. Employee turnover always increases with the increased dissatisfaction among the employees. Organizations in uk retail industry have now recognized that the employees are the most important stakeholder in delivering the service to the customers. Meanwhile, the current economic conditions organizations are forced to drill down their operating costs and the employees are the first who usually have to face this negative impact in most organizations sparks, leigh, burt, steve l. But the organizations also understand the fact the high employee turnover will not let them to sustain their competitive advantage and they will not be able to serve their customers affectively.

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Generally it has been observed that if the store managers are allowed to handle the grievances issues of the staff members it can reduce the employee turnover rate, but at the mean time organizations also have to assure that no discretion is done at the workplace on the part of the store managers lindner, 1998. Employing over 470,0 people and operating in more than 29 countries, tesco is the second largest retailer of the world and largest retailer of uk market. The company believes that you should treat the people in way in which you want to be treated colliers, 2009.

The culture of the organization is developed in such a way that the managers shows very good gestures to their subordinates and do not show their illogical bossy attitude. A culture of team work, mutual coordination, respect, trust, supporting, listening to others and simple gestures such as saying thanks to each other is prevailing inside the organization o'reilly, 2009. This helps to develop a friendly and flexible work environment where the employees are free to express their views and respect each other whether on a lower or upper rank.

Senior managers are encouraged to spend some time on the floor so that they can have a good coordination and understanding with the lower staff and also they can understand their problems or issues by experiencing themselves. Discrimination on the basis of racism, age, gender and other factors is highly discouraged in the organization and there are several strict company policies which totally discourage this act colliers, 2009. In 1985, an internal communication study was conducted at tesco and the results showed that the behavioral issues of employees with the customers are negatively affecting the efforts for the growth of the company in a highly competitive market.

These results were not positive for the company's growth, so management taken immediate steps to identify the causes of the negative behavior of the staff members in order to resolve their issues and problems sparks, leigh, burt, steve l. Tesco took several steps to motivate the staff members especially who are associated with customer services and empowered the employees so that they are able to address the problems of the customers immediately and also removed lengthy procedures related to customer services. Staff members were empowered in such way that they were able to replace the products or reimburse on the spot without referring to the supervisor or manager. This helped to increase the satisfaction level of the customer and also to develop positivity in the company's relationship with the customer. These changes brought very fruitful results for the company as the quality of services increased and also the satisfaction level of the customers also increased. For the short term survival and long term growth it is very important that proper hr practices should be prevailing within the company especially the hr practices that tesco has been using within their organization would be very interesting to understand.

Who wrote this essay request removal example essays apparently it seems that pay could be the major factor for enhancing the employee motivation, but this is not applicable in all the cases. Research studies shows that people are motivated with different factors such as rise in salary, recognition, rise in designation, extra vacations etc. This research study will be very important for the other retailer and even for the organizations involved in the service industry who are finding difficulties in motivating their employees. The outcome of this research study will definitely help the organizations to reduce the high employee turnover rate. This is because the company very intelligently motivates its employees which raise the customer's satisfaction level. This research study will allow identifying and understanding the human resource techniques used by the company for employee motivation.