Can mass media be considered liberal? in what way the mass media is the mediator between the events and the audience? why do mass media covers the news from the perspective which is suitable for its own purposes? mass media claims to provide a diversity of different thoughts including political, religious, economic and other ones without thrusting the opinion of the audience. Freedom of the press is guaranteed introduction: liberal comes from the words liberty. The designation of mass media is to deliver an enormous amount of different message to a very large audience.

It is supposed to play the role of the mediator between the events happening in the worlds around and the viewer in order to make the viewer’s opinion over the issue objective and suspended. Mass media claims to provide a diversity of different thoughts including political, religious, economic and other ones without thrusting the opinion of the audience. Do journalists, news producers and all the mass media representatives choose themselves the event they will report and the material they will cover? the reality says that the liberal bias of the mass media is nothing more than a myth. Conclusion: the major mass media companies do a great providing almost all mainstream broadcasts and almost a half of the main newspaper publications.

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Mass media nominally does have liberal bias but in reality it is an illusion to make the audience feel safe while watching tv, reading newspapers and listening to the radio. The owners of the mass media companies have their own motives to cover the news in a specific way or from the side they are interested in. The liberalism ends at the point when it comes to the need of the company’s owner to impose his will on the audience. When you search online, you can find argumentative essay topics 2012 that will interest you. Although these argumentative essay topics 2012 are readily available, it is important to tailor them to be your original work as opposed to using them as they are. There are a variety of reliable websites that offer samples of argumentative essay topics 2012. This argument can be based on statistical data regarding the effectiveness of that particular medium in meeting the set objectives. one can also tackle the issue of how relevant certain forms of mass media are especially with the proliferation of internet and its use around the globe.

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This will touch on matters of practicality and convenience of using some of these methods in comparison to the internet. these are a few ideas that can jog your brain to come up with creative perspectives for your argumentative essay. Your essay should give a variety of views from different scholars and not only those that support the position that you hold. An argument is all about having different views and so if your paper only talks of your point of view it fails to qualify as an argumentative essay. It is impossible to underestimate the impact of modern mass media on every single person, and a society as a whole. For many centuries, starting with the invention of first printing machine, public opinion was extensively exposed to the influence of mass media. But who influences mass media? ideally, mass media should be an independent body, whose main function is to reflect the reality, and provide people with new information, concerning economical, political and cultural aspects of life.

However, as everything in the world is influenced by something, mass media is also being influenced, which makes it lose the main purpose which it serves. It is well known that by means of mass media peoples behavior and beliefs can be adapted to the goals of certain individuals or organizations. However, the dramatic effect of mass media may seem small at the first sight, because it is a long slow process of adding up necessary information in order to modify public opinion. With the invention of the internet the interaction between public opinion and mass media has become even stronger hence, the influence on public opinion has also become more intense.

We all know that news programs on tv provide us with the current events going on worldwide however, it is already a fact that the same events are interpreted and shown differently in different countries. Before the news can be shown on tv they are altered in order to satisfy somebodys needs. Thus, it is possible to say, that a process of inventing reality does really exists. Who and what influences modern mass media and takes part in the process of inventing of reality will be discussed further in the study.

In the book inventing reality by michael parenti, the author gives the definition of mass media as weapon that can be used to protect people and against them 4. He exposes the dissimulation of the absence of censorship of mass communication media, and the prevalence of right forces in the creation of news today. Parenti convinces the readers that the entire mass media is serving the interests of political and corporate leaders, rather than the interests of average people, whom it should have served indeed. The author is convinced that modern mass media is misleading public opinion and shifts it in the necessary direction. Actually, mass media should be a mirror of reality, reflecting objectively and independently the given information. Obviously it is not so, and there are multiple factors influencing the process of reflecting information, and the rate of influence of certain factors varies in accordance with the alteration of information.

Mass media tries to control peoples mind, thus it doesnt need independent people. In understanding power: the indispensable chomsky, the authors of the book write that mass media together with educational system weeds out people who are too independent, and who think for themselves, and who dont know how to be submissive, and so on because theyre dysfunctional to the institutions 3. According to chomsky, people cannot use their brains while working for mass media, because they should be submissive, rather than independent. There are a lot of political and economic factors that exert corrupt influence on mass media. When a certain tv company is profit oriented and is paid money to attract as much people as possible, it will do its best to attract the audience by fair means of foul.

The owners and top mangers of mass media companies may be then referred as an authoritative body, which is equal to higher political or economic bodies. It is also considered that press lords, such as rupert merdock in great britain or conrad black in canada have a full control over the content of the news, and show in their press mainly the conservative views. Mass media is influenced by commercial activities of some of the corporations and businesses.

Commercially oriented mass media is to attract as large audience as possible to gain profits for advertising account. The presence of such commercial restrictions evidences that the market can bring in rather effective censorship into mass media. As a result, commercial mass media is characterized by certain obstacles faced while reflecting some radical or progressive opinions. However, other researchers believe that mass media reflects not all variety of views, but only the views of the representatives of institutional authority: politicians, governmental officials, economic leaders and etc.

This concept assumes that the authorities determine general set of matters, which should be discussed by the media, outlines the main principles of perceiving the reality and determines the rate of possible digressions in views. Another important view on what might influence mass media is the influence of ideology on the reflection of reality. As many researchers believe, ideology determines all standards of the production of news: professional criteria, the value of information, and especially the rate of objectiveness.