March 3, 2003 q: my partner and i want to write a marketing plan for our business, but it seems really complicated. Is there a way to simplify the process? a: writing a great marketing plan doesn 39 t have to be a headache. I recommend a simple plan, broken down into five sections, that 39 s easy to write and follow. If you 39 re creating your marketing plan for in house use, you can bullet the sections and make the writing as brief as possible. Here 39 s how to write a five part plan that works as hard as you do: section 2: target audience all that 39 s needed here is a simple, bulleted description of your target audiences. If you 39 re marketing to consumers, write a target audience profile based on demographics, including age, gender and any other important characteristics. B2b marketers should list your target audiences by category such as lawyers, doctors, shopping malls and include any qualifying criteria for each.

section 3: goals in one page or less, list your company 39 s marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. You 39 d be in a much better position to gauge your marketing progress with a goal such as, increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter. section 4: strategies and tactics this section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you 39 ll employ to execute them.

300 Words Essay

One of her goals is to increase sales to large ministries in three states by 20 percent. Together we 39 ve developed a strategy that includes making a special offer each month to this prospect group, and one of her tactics is to use monthly e mails to market to an in house list. Your tactics section should include all the actionable steps you plan to take for advertising, public relations, direct mail, trade shows and special promotions. You can use a paper calendar to schedule your tactics or use a contact manager or spreadsheet program what matters most is that you stick to your schedule and follow through. Final paper zulema buckner, james lee, arika mobley leslie stacks, michelle walker mkt 421 ken lecour august 30, 2007 marketing plan.

Final paper satellite radio is the newest way for people to tune in to their favorite songs. Final paper and presentation fisher price produced a new product to teach children how to tie shoes. There is information about who fisher price is a description of the new product, their marketing mix method and a swott analysis of the. The challenge brief description of product to be marketed and associated goals, such as sales figures and strategic goals. customer analysis number type value drivers decision process concentration of customer base for particular products competitor analysis market position strengths weaknesses market shares collaborators subsidiaries, joint ventures, and distributors, etc.

Macro environmental pest analysis: political and legal environment economic environment social and cultural environment technological environment swot analysis a swot analysis of the business environment can be performed by organizing the environmental factors as follows: the firm's internal attributes can be classed as strengths and weaknesses. Market segmentation present a description of the market segmentation as follows: description percent of sales what they want how they use product support requirements how to reach them price sensitivity list and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re branding, positioning as a premium or value product, etc. Selected marketing strategy discuss why the strategy was selected, then the marketing mix decisions 4 p's of product, price, place distribution , and promotion. The product decisions should consider the product's advantages and how they will be leveraged.

Product decisions should include: brand name quality scope of product line warranty packaging list price discounts bundling payment terms and financing options leasing options distribution channels, such as direct, retail, distributors intermediates motivating the channel for example, distributor margins criteria for evaluating distributors advertising, including how much and which media. Public relations promotional programs budget determine break even point for any additional spending projected results of the promotional programs an example of a marketing plan spree watch marketing plan summary based on an evaluation of the watch market and our strengths, general will introduce the spree watch. situation analysis half the buyers of branded fashion watches are between 18 and 34 years of age.

This group, which purchases more watches per capita than those older, is our primary market segment. Many purchases are expected to be impulse, requiring strong point of purchase support. Seventy percent of the market is concentrated with strong competition from swatch, fossil, guess. We have extensive experience in the manufacture of innovative, high quality, precision plastics and timing devices permitting us to offer the consumer value in a branded fashion watch.

Additionally, we have experience distributing products into 75 percent of the outlets for branded fashion watches. objectives the combination of a unique, cost effective design allows us to establish a three percent market share in the first year. marketing strategies general will introduce a new product, the innovative spree watch, using penetration pricing, extensive advertising, and expanded distribution in order to increase our revenues and growth rate.

action plan the spree watch has strong product benefits compared to current market offerings. To achieve our objectives we will offer our unique watch in a variety of designs at a suggested retail price of $45. At this time we will not expand our distribution to access the jewelry store retail channel. We will increase our sales force by 5 persons and add a sales trainer to support for our market plan. Advertising of one million dollars will emphasis the unique design of the watch and is weighted toward print and point of purchase displays.

This and television advertising will be scheduled two thirds in the first six months of the campaign. To achieve consumer awareness in the first year, our advertising voice share will be considerably higher than that of the four market leaders. financial analysis and expected results we expect first year sales of 8.5 million dollars and project break even for the project in the first year. contingency plans if the competition increases advertising or our sales are less than expected, we are prepared to add as much $500,0 to our advertising budget.

spree the market plan situation analysis general's core business is industrial timing devices and consumer clocks, based on skills in manufacturing high quality timing movements and plastic casings. This market plan is based on providing consumers with a high quality, innovative watch. The casing and movement has other potential applications not discussed in this plan. The spree watch is one of several projects with the potential to improve general's growth rate.

market analysis the spree watch will compete directly with several other branded fashion watches. The market size for branded fashion watches is forecast to be $524 million retail dollars in 1998, growing to $721 million by 2002. Annual market growth is expected to exceed six percent through 2002, exceeding our current annual sales growth.

Market segments by age final marketing plan paper surgey perez, adrine jason, shirtiar beasley, gena brooks university of phoenix introduction as consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions of dollars in annual sales.