Fast food industry is made of restaurants, hotels and eateries that offer quick service in regard to food and drinks preparation. Similarly, the most restaurants mainly offer takeaway services for foodstuffs packaged to customers. Fast food industry form one of the largest segments in the overall food industry.

Growth in this sub segment has mainly been noted in the usa which has a record in excess of 200,0 restaurants. The market segment has grown from national to international markets with major players being companies such as al dinal food products and mcdonald. Despite instability on energy and food prices, fast food markets have prevailed over this challenge with noticeable levels of achievement mainly noted in the international chains. Industry breakdown has basically exhibited national, regional and international chains trend.

International chains have been rated the highest performer among the three chains due to emerging growth that has propelled such markets. Intentional fast food industries use various approaches and techniques in ensuring larger customer base. This marketing report, will illustrate the marketing strategies used by fast food industry operating in a competitive environment based in hong kong. Our writers can help get your essay back on track, take a look at our services to learn more about how we can help.

The native hong kong resident's exhibit diverse customs, values, behaviors and distinguished lifestyle that may create favorable environment for fast food industry i.e. In group meetings, the seniors are greeted first, and individuals are addressed using their titles and surnames. Such an aspect highly influence sales person's efforts or even fast food attendants wish to give a warm welcome to the clients.

Entertainment is part of business operations, and business deals or alliances are made in the restaurants where an 8 course meal is availed shaw amp onkvisit, 2004. Similarly, appointments are made in advance and seasons like chinese new year, christmas or easter should be avoided. When commencing business in hong kong, fast food products can be communicated to visiting clients in the main joints by issuing them with a name card or a business card. Lack of a card to exchange with another individual can lead to closure of your business. In order to attain that objective, the business must generate enough sales from its products to cover all costs and other expenses.

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For many businesses, before the production of their goods or services, they forecast their profit by estimated the number of sales. However, to predict future sales, are the most difficult tasks that businessï¿½ executives may face, as customers demand keep on changing. Therefore, it is very important for the business to engage in programme that can influence customersï¿½ decision to purchase the products. Advertising is a subset of the promotion mix which is one of the 4ps in the marketing mix i.e. Briefly, advertising, is a tool in creating product awareness and persuade to buy the product. Advertisement is one among of the effective tools of integrated marketing communication to emotionally and psychologically motivate consumers to buy either goods or services. It is considered to have strong linkage with entertainment and the proliferation of media has blurred the distinguishing lines between advertisements and entertainment moore 2004.

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