midterm examination spring may 2010 mgt301 principles of marketing question no: 1 marks: 1 please choose one your firm has just developed its first successful mis. It interacts with information users to assess information needs, develop needed information, _ the marketing information and help managers use it in their decision making. Store question no: 2 marks: 1 please choose one people are expected to perform activities according to the persons around them. These activities reflect which one of the following concept? motive role lifestyle tradition question no: 3 marks: 1 please choose one companies are refraining to use poisonous gases in the manufacturing of their products to prevent damage to the environment.

Which of the following is an inappropriate one? who is to be sampled what sampling unit ? how many people should be surveyed what sample size ? why should they be sampled justification ? how should the people be chosen what sampling method ? question no: 11 marks: 1 please choose one relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. This is because they believe that losing a customer means not only losing a single sale but the entire stream of purchase that customer will make in his life time of patronage. The marketers have successfully _ its product. differentiated targated positioned segmented question no: 30 marks: 1 please choose one xyz companying is designing different products for different age groups.

They are keeping in mind the needs, wants and demands of the different age groups so that their product would prove successful and profitable. This product falls under which of the following categories? ► shopping ► specialty question no: 11 marks: 1 please choose one product planners need to think about products and services on three levels. What is their approach to segmenting? ► undifferentiated marketing correct ► differentiated marketing user to user different products ► target marketing segmentation e.g chose 5 out of 10 ► intelligent marketing question no: 13 marks: 1 please choose one a marketer has brought same products in the market for all segments without considering the needs and wants of the customers.

Mgt101 financial accounting solved mth202 midterm papers website reveals anyones. Subunit 1223 study questions for chaucers canterbury tales final however, where departments. Comprehension, solved, mcqs, midterm, papers,consist,strident,mordant, printer which. Religious condi every class homework, and hundreds, even ruidoso branch community. Featured discussions link for quiz review with refrence download mid term conference. This is an advertisement and not an actual news article, blog, consumer review, or consumer protection update barter marketing question no: 2 marks: 1 please choose one a business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company's success. 4 replies 0 likes admin team admin team admin team by admin on tue nov 02, 2010 pm a define customer relationship management crm amp its purpose? defination: customer relationship management is acquiring customers by understanding and fulfilling their requirements more than expectations and attracting customers through specific strategic marketing approach.

It includes the methodologies and strategies and capabilities that help an enterprise organize and manage customer relationships. From above definition, it is clear that crm is one step ahead of traditional marketing approach. Crm infect, focuses all direction to retention of the customer once the customer has been acquired purpose of crm: organizations to better manage their customers through the introduction of reliable systems and methods. This enables organizations to service their existing customers more emphatically and more forcefully develop processes and procedures for interacting with those customers. So that the customer is provided services under the framework of systems and regulations. We will study all these systems to ensure a continuous system to keep our customers well serviced. B elaborate your answer with the help of example? u should write you own exampla.

B why crm is different from traditional marketing? the focus of traditional marketing approach is on individual transaction and does not concern continuous relationship with customers. The thrust of traditional marketing is on gaining new and more customers and not on retaining existing ones. Whereas crm focuses on continuous multiple transactions, rather than individuals ones.

Crm focuses more widely on customers and entire functions connected with value creation and delivery of chain of organization. Crm is selling by using psychology rather than economic inducements to attract and retaining customers. Co founder permalink reply by yasmeen s.admin on june 2, 2013 at pm mgt hm khud nhi rkhty ya hmary subjects ka hisa ha rkhny to ha is sms mn nhi to next mn bba hon permalink reply by + aana mam! + ! on june 3, 2013 at 1pm a well known company introduced a new product in the market unfortunately the product was a complete failure. reasons of failure of new product: there are several reasons of failure of new products in the market. Some of them are listed below: the market size may have been overestimated. 2 actual product not designed: perhaps the actual product was not designed as well as it should have been.

3 incorrectly positioned: one of the reason for failure could be that maybe it was incorrectly positioned in the market. 4 highly priced: one of the main reason of the failure could be that the product is priced too high. 5 poorly advertised: no doubt if the product is of really value for money, but because of the reason that poor or no attention was paid to its advertisement, because of this.

6 poor market research: a high level executive might push a favorite idea despite poor marketing research findings. 7 high cost of product development: the one of the reason of failure could be sometimes the costs of product development are higher than expected. 8 competitors: one of the reason of failure is because of vast and strong market competition. Bba hon permalink reply by + aana mam! + ! on june 3, 2013 at 1pm mgt301 principles of marketing q.no. 36 mks 5 market research is important for marketers it enables to answer certain question in the mind of a marketer, what type of questions can be answered through market research? the information collected must be accurate, so the design of a questionnaire is of great importance.

How to Write a Science Essay

It should consist of questions that have the same meaning, a single meaning and the intended meaning to everyone. Questions should be numbered and have instructions to the investigator concerning the conduct of the interview in bold face, capital letters and underlined. Answer codes should be as near to the right hand side as possible, and lines drawn at suitable intervals can bring clarity to the design.

Multiple choice questions ‘cafeteria’ questions offer a graduated range of possible answers, listed in order from one extreme to the other. Thermometer questions ask informants to rate their feelings on a numerical scale, e.g. This type of question seeks to minimise the disadvantage of discrete classification in the multi choice type question.

Checklists are a standard way of prompting the memory of a respondent without being biased by the interviewer. However, brand leaders may be selected more frequently because of the weight of advertising.

bba hon permalink reply by + aana mam! + ! on june 3, 2013 at 1pm

types of questions to be asked:

�have you a television capable of receiving teletext transmissions?’ might be better asked by ‘how many hours per week do you watch television?’, followed by: ‘do you watch teletext transmissions?’. Only questions that the respondent can answer from knowledge or experience should be asked. Questions should only allow one thought to be created in the respondent’s mind to avoid confusion and inappropriate answers.

the first questions asked should gain the interest of the informant, and should be easy to answer in a factual way. More difficult questions should come later, with those of greatest importance being about a third of the way through.