It can be used to highlight issues, create awareness, entertain people, analyze political developments, and it is even known to generate new trends in society. So they have a responsibility to exercise care and caution while disseminating information. For example, in the aarushi murder case noida which shocked the nation last year, some news media went too far, to the extent that they overstepped their traditional roles and took on the roles of the investigating agencies. Things reached a point where some sections of an incensed public called for government regulations on the media for slandering the parents of the dead girl. 3.bp.blogspot.com in this case, initially, the mass media, with the help of unsubstantiated facts and false information, was able to influence public opinion for a while leading them to believe that the parents were the killers. At the same time, in the jessica lall and the nitish katara cases, the mass media played a laudable role in bringing the culprits to book.

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What emerges from this is that the mass media can play an important role in society provided they are responsible and unbiased. In its place is a newly vigilant media which seeks to become an active participant in solving the burning issues of the day. Its lead india campaign for identifying indians with leadership qualities to lead the nation and its more recent teach india campaign for involving all people in its quest to promote literacy among underprivileged sections are highly commendable initiatives.

Today the media has become a platform for the common man to voice his problems in a way that it will be heard by those who matter. During the great depression in the 1930s, us president roosevelt used mass communication like radio broadcasts to boost the morale of the american people. But in germany, hitler used mass media to gain legitimacy for his brutally repressive nazi regime. length: 411 words 1.2 double spaced pages mass communication, by definition, is the process in which professional communication using technological devises share messages over great distances to influence large audiences. The technology of modern mass communication results from the confluence of many types of inventions and discoveries, some of which the printing press, for instance actually preceded the industrial revolution. Technological ingenuity of the 19th and 20th centuries has developed the newer means of mass communication. Particularly broadcasting, without which the present near global diffusion of printed words, pictures, and sounds would have been impossible.

The steam printing press, radio, motion pictures, television, and sound recordings as well as systems of mass production and distribution were necessary before public communication, in its present form, might occur. What i would like to discuss now is the actual process of mass communication and how it works. In mass communication, a professional communicator is the source, the message was correctly understood.

In mass communication feedback can be conveyed through a letter to the editor, for instance, or a telephone call to a television there are several reasons why it is important to understand the process off mass communication. Probably the most important is that by understanding the process of this essay paper is written based around the communication scene observed in the daytime soap opera one life to live. The scene takes place inside a local restaurant/bar, where people come to relax, hang out, drink, read the newspaper, listen to music, or do paper work. The characters in the scene are aj the restaurants owner , zeth an employee at the restaurant , and al a customer. This essay will show how these levels of communication, and functions, were played out in the scene. The berlos model of communication will also be used to show how the characters act according to the model.

When communicating with other people we tend to have different ways to express ourselves. Communication is a process of sending and receiving messages using verbal and non verbal symbols tubbs 16. It is a complicated procedure that has several levels in which people express themselves. Interpersonal communication is the basic form of communication between two people tubbs 16. It might be a hello to the mailman or a five minute conversation with an old friend.

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Zeth talks to one of the customers in the restaurant al saying, can i get you something to drink? tomlin. The men converse back in forth taking about drinks, and then turn their conversation to the topic of als writing. The conversation facilitates to them achieving a common ground they both are going to take classes at landview u. Al says, im going to take a full load of courses next semester at landview tomlin. Mass communication is a source of message that communicates through print or electronic medium tubbs 17. A newspaper is a source of message intended for a mass population, rather than for only a small number of individuals.

Television advertisements during the super bowl each january will cost millions of dollars per minute tubbs 16. The radio form of mass communication was playing in the restaurant during the entire scene. The radio is meant for a large public audience, anonymous to the source tubbs 16. The radio communicates to people on an intimate level and dictates which of many different moods people should be in. For examples, television is a form of mass communication in which it is hard to give feedback. You watch tv and you both digest and remember the information or you simply dismiss and forget the information. There is several functions in communication, in which people try to express themselves.

Instruction gives the information plus the explanation of how to do something mullin, 2001. The college catalog gave general information about the college and which classes to take for each major. It also gave a basic social understanding of in which classes one should register. The newspaper gives people a good social understanding of what is going on in their community. The newspaper can also be classified in another major function of communication, persuasion.

Newspapers persuade and attempt to change peoples minds by writing with a selected bias. Persuasion is the attempt to influence and change peoples opinions on certain topics mullin, 2001. The newspaper like other persuading items magazine, tv has a clear understanding of values and makes sure it stays within those values. Berlos model stresses the role of the relationship between the source and the receiver as an important variable in the communication process.