As the field of media is broad teachers need a critical framework for teaching. Anyone attempting to make sense of this area needs a clear conceptual framework that will allow for discussion of a variety of complex and interrelated factors. The field of media is broad and amorphous, extending not just from traditional media such as newspapers, magazines, television and film, but also now encompassing many areas of popular culture such as fashion, toys and dolls, the nature of celebrity, etc. For elementary teachers, this need is perhaps even greater than for their secondary colleagues because of the more fluid, integrated nature of the elementary class mdash things tend to just come up as the result of student interest or enthusiasm: someone comes in wearing a bart simpson t shirt, or the whole class is swept away by world series enthusiasm. A teacher has to be ready to seize in barry duncan's words the teachable moment, and a framework that will lead to rational, critical discourse about any text is a must. This is also necessitated by the elementary teacher's need to integrate more, as the same critical concepts have to be applied to a wide variety of different materials as they appear in the curriculum. A number of such frameworks have been developed in various parts of the world in the last few years, as media education has moved forward globally.

Most of them express the same things in different ways: it appears that having a framework is what is important, not necessarily having a specific framework. Here we present the key concepts, which provide a theoretical base for all media literacy, and give teachers a common language and framework for discussion. Rsquo our writers can help get your essay back on track, take a look at our services to learn more about how we can help. Essay writing service essay marking service place an order the emergence of socialism, marxism, liberalism and conservativism shaped the emerging 'social' professions at the turn of the twentieth century totally and reshaped the manner in which life was understood. How the social, political, economic shaped that reality became core in conceptualising reality and the way humans reacted to the world around them. In most cases socially constructed realities could be explained through the material realities if one was to look at the world through a marxist perspective. The 1960 70s interpretation of social problems, described as 'the rediscovery of poverty'.

Marxist principles understood the world as socially divided by class, rendering some classes more susceptible to poverty than others as economically determined by having no control of the means of production. Marxist theory locates class struggle as a means of redressing this kind of socio economic imbalance and the inequality the core elements in this phase were modes of production and power, the equality that came with the package and the desire for change, social change could only be achieved through class struggle. The human position could thus be understood as driven and controlled by the external, in this case the poor as the oppressed group desired change.

Social work's role involves working with people's lives, social problems centred on poverty and disadvantage and the core business involves establishing balance, social stability and social justice. Intervention without challenging social exclusion, inequality and poverty has proved to be insufficient yet traditional social work pathologised the individual. At the early phases social work was more about maintaining public order and suppressing civil unrest and class struggle rather than getting down to the core issues of poverty alleviation and challenging the sources and reasons for the differences that affected the people. Norms of behaviour and lifestyle for the people were determined by the eligibility criteria as the beneficiary elements of philanthropic interventions more than rights driven determinants. Social work should be about supporting those in need, challenging inequality and social change, not social control dealing with material realities.

With radical social work emerged the community element in social work, conscious raising approach, gradual incremental change in the process and oppositional activism. As the profession developed critical social work begins to understand oppressive forces and work to reconstruct power imbalances thompson, 2007 dominelli, 1988 braye and preston shoot radical social work had been too minimalistic and was criticised for over focussing on class and paying no attention to other forms of inequalities. Bhatti sinclair 2011 argues that 'social workers remain committed to human rights, ethics and values and continuously seek a sharper understanding of how to apply theoretical concepts found in universal humanitarian principles, professional ethics and national law, policy and procedure'. Xii inclusivity and citizenship are the main targets in critical social work practice as opposed to viewing people as collective groups glaister, 2008.

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Anti oppressive practice thereby pursues social justice and challenges practice discrimination and oppression bluntly. Engagement with social reality must involve critiquing of social systems and structures, and set platforms for social change and difference. The approach has an ethical commitment to social justice by exposing inequalities and challenging unequal power dynamics in society. The manner in which society functions has structures that can either oppress or liberate some social groups.

As the practitioner works, there is undoubtedly the challenge of professionally compliant. Critical social work practice at all times engages with how other people on the other social, cultural, religious divide are understood by us. Understanding diversity and how personal views and values are located must be a constant reflective professional commitment. Personal or societal perceptions are shaped over time or driven by historical and socio political realities/environments must be understood. Where stereotypes have been shaped over time in individuals a professional operational base must be adopted.

Braye, s amp preston shoot, m 2003 challenge hypocritical professionalism by arguing that personal values and attitudes will always be there, the issue is that they should not affect effective service delivery. This is the heart of critical social work practice being able to transcend the personal and being a professional. Social work can challenge or maintain status quo and that social workers are invested with power to care and control.

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