This research is a quantitative, cross sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in august 2012 using the nine different creative concepts as main emphasis. 2 research criteria the main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of the researcher. In this research inter coder reliability which addresses ethical acceptability is maximised by the fact that the focus of assessment is the manifest content of advertisements rather than the latent or connotative levels. Furthermore the advertisements were randomly selected from august 2012 issues of destiny and true love magazines to avoid any bias in sampling. Different creative concepts are used in advertisements which are a major form of communication in business.

These advertisements are often if not always, found in magazines which are readily available throughout the world. Two different south african magazines from the same month will serve as the sources for the research conducted. The eight selected advertisements found in august 2012 issues of destiny and true love magazines will be discussed. The destiny and true love magazines are selected because they represent a wide range of readership and demographic categories in south africa. The august issue of the magazines is selected because the research is cross sectional and is conducted during the month of august. 4 population the target population are all magazines and all advertisements published in magazines.

The accessible population are the august 2012 issues of destiny and true love magazines and all advertisements found in these magazines. Population characteristics relating to the research are the different creative concepts, text, language used/not used and pictures of advertisements. The objectives of the study is to explore and describe the use of different creative concepts by different advertisements, the use or non use of the same creative concepts by types of products, the application or non application of more than one creative concepts in advertisements and the use or non use of one particular creative concept in all advertisements. 7 research questions which creative concepts are used in selected advertisements? which types of products used the same creative concepts in selected advertisements? which selected advertisements used more than one creative concept? is there any particular creative concept which is found in all advertisements? 8 theoretical approach the theoretical approach in this research. Concept papers are summaries of projects or issues that reflect the interests, experience and expertise of the writer or organization. Concept papers generally serve the purpose of providing in depth discussion of a topic that the writer has a strong position on, usually with the intent of obtaining funding for that project from donors.

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The terms concept paper and proposal are often used interchangeably as they can be used for the same function. The concept paper may also be used as an instructional tool that may have developed as a result of extensive research, committee input and/or as a result of the outcome of a current project. In addition to providing guidance for implementation of a program, a concept paper could also discuss best practices, philosophies and other related issues that the writer believes action should be taken on in the near future. In the cases where the concept paper is written with the intent of receiving funding, most grantors publish guidelines that instruct the writer s on how to write the concept paper that they will consider funding. Despite the individual guidelines that may be published, the format and many of the key elements are consistent between organizations.

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Therefore, it is suggested that writers develop boilerplates or standard templates of concept papers that they can personalize and submit based on specific guidelines. This practice eliminates the extra time added to the process by completely starting a new concept paper from the beginning each time. For concept papers that are used more as an instructional or educational tool, the format may be similar with the exception of the exclusion of charts, graphs or budgets that may be geared toward the solicitation of funding. Concept papers writing steps there are steps to concept paper writing that are universal and can be applied in most situations in order to develop the boilerplate. First and probably most important, the writer must ensure that the mission, requirements, funding patterns and other specific information about the target grantor or audience match with those of the organization or individual project in need of funding or assistance.

Grantors are very specific about what types of organizations and projects they do and do not fund so, it is important to understand that thoroughly in advance to avoid wasting time. The second step would be to summarize the project by stating the problem to be discussed/solved, the goal of the project, the objectives, the anticipated outcomes, procedures for determining whether the goals and objectives have been achieved, the population served and the theoretical model upon which the project is based. Third, the writer must develop a list of references that discuss the model to which the project will be directed. This would include all billable costs associated with planning and executing the project. Whether the concept paper is for the purpose of obtaining funding or merely for the purpose of conveying information, a budget may be necessary if there are costs and resources associated with the project, such as hours devoted to research and information gathering. The fifth step could entail obtaining the necessary approvals by individuals authorized to do so prior to submission.

In the case of a purely informational concept paper, this may be committee input. In addition, one must consider the timing and deadlines that submission of the concept paper must adhere to. There may be a bit more flexibility in due dates for those concept papers that are designed solely for disseminating information.

Enter the telltale ‘but.’ wheeler seems troubled more by why quanta exist than how to define the quantum as a working concept in physics. He says, in fact, that not knowing ‘how come’ the quantum shames the glory of its achievements in science 41 42. Geoboards, transfer the shapes to dot paper and count units in and around each shape. Students' misconceptions and lack of direct experience were evident in answers on the pretest conceptual development was improved as evidenced on answers to post test as well as on dot paper drawings. I believe that strong advertisement is a fastest way to convey the message to the audience and if they are attractive as become inspiration for others so its more useful. Sometimes they are just an advertisement but some companies works very hard to make their promotional / advertisement campaign very unique, striking and successful. There must be innovation and creativity involve in any successful creative advertisement campaign.

Today, i am sharing another post of extremely creative advertisements i have ever seen in which i have collected 31 masterpieces of creative and clever advertising concepts. Maybe most of you guys already had a look at some of these but we tried to make this compilation very inspiring, interesting and entertaining for everyone and specially for our exclusive readers. As a many other expert out of your street fashion offer, i noticed ones own net sale online site to remain convenient. I’ve invariably experienced figure out with the help of street fashion my daily activities therefore i’ve developed your discussion board for the purpose of segment analysts to come back mutually and even explain practically all points phenomenon. I’ve obtained a small number of excellent strategies for my own internet site because of looking over this as an instructor i have seen a lot of student work that tops these. Disclaimer: free essays on advertising posted on this site were donated by anonymous users and are provided for informational use only. The free advertising research paper advertising concepts essay presented on this page should not be viewed as a sample of our on line writing service.

If you need fresh and competent research / writing on advertising, use the professional writing service offered by our company. This paper is meant to explain some concepts of advertising in cortese s provocateur. Three basic concepts i will explain, as well as show examples of, are body clowning, body chopping and subconscious seduction. I will be providing and referring to some advertisements, out of magazines, to show these methods. Body clowning is a technique used to show a happy or entertaining side of the product at hand. Even if they are wearing next to nothing the men are still looking very powerful and intelligent.

While the men are being portrayed as the higher power in the ad, the woman are acting very playful and are shown to be almost childish. The woman is the more serious one, , and the guy is acting more playful. This ad shows a man in a football uniform jumping around while the woman is holding a cake and having excellent posture and acting incredibly lady like. Though i could not find any advertisements on the traditional and more popular roles of this topic, there are many out there. Body chopping is another advertising concept that is incredibly effective in the modern advertising business.