A personal marketing plan even as a child i always marvel about how systematic the process of handling the financial aspect of a certain company works. I have seen some people from my family try to organize their books of accounts and i am amazed at how financial statements are well coordinated. Thus, when i pursue my college education i decided that i want to take up accounting and learn the systematic process of managing finances. This is the reason why i ultimately believe that i am a top candidate in any accounting firm.

My fascination as a child for this process motivated me to develop a sense of organization and practice critical thinking in how i approach things which are both crucial in the role that accountants play. However, for a more detailed and organize perspective i made a mini marketing plan that would discuss and highlight the reasons why i am a perfect candidate to be hired among the pool of accountants vying for a spot in a big accountancy firm. Mission statement to become a part of a company that embraces the values of honesty and integrity in pursuit of trying to achieve accurate and reliable financial information while following the code of ethics and standards of a national accounting organization like the american institute of certified public accountants to be of service to the people. After completing a master’s degree in accounting and passing the licensure examination, i hope to achieve the following objectives: 1.

See myself as an indispensable part of a reputable accounting firm in the us whose credibility and integrity is unwavering. After a year i intend to contribute productively by developing a system that would make work more efficiently accomplished in my place of employment. Personal branding plan paper jacqueline babb november 24, 2014 university of phoenix personal branding plan paper – introduction my career spans a bit over 20 years in various administration positions in many different industries. In the beginning, for approximately 5 years, i was a receptionist, handling the most basic of responsibilities. Later began a stretch of time that i worked in an administration type of position as a planner and raw material control. This position allowed me to learn more of the industry, receiving the raw material, assigning it to appropriate work orders, and maintaining the flow of production on the raw material end.

Finally, i moved into the area of accounting performing accounts payable for the freight side of a manufacturing company for around 7 years, which is where i found my desire to further my career. Those years of working in the accounting area has given me the confidence to move forward and push my career further. ϻ�personal branding plan paper mkt/421 alana reyna 5/11/15 creig foster my name is alana reyna, i am a unique individual to meet because i am what some may call the jack of all trades. Growing up i never was really certain on just one thing that i wanted to do so i decided to try. branding programm for organic and eco friendly baby products business strategy oz’baby co.

Is the enterprises which has come up with the new products of making the organic and eco friendly baby products. The company will be manufacturing all the baby products like baby gear, nursery furniture. Marketing expert laura lake has over 15 years of online and traditional marketing experience. She serves as a marketing consultant that specializes in marketing strategies for small and medium sizes businesses. Laura helps companies in the development of their marketing strategy and plans, brand identity, social media strategy, public relations, digital marketing, search engine marketing and more. You can also read more about laura's current and past work on her google profile: laura lake.

Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle, because it 39 s about you. Your personal branding statement will be unique to you and if written correctly it will clearly describe what you do and who you serve.

I 39 m going to walk you through the steps of drafting your personal branding statement. It 39 s sounds harder than it is, but you 39 ll need to have an open mind and be in a place where you can brainstorm without interruption. What career or business attributes would you say people recognize you for? make a list name up to 5 if you can.

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I suggest naming up to 5, but we will narrow it down to one to two but i want you to brainstorm this out, it will help in the long run. What value would you say you provide? what problems do you easily solve for others? if you get stuck don 39 t be afraid to ask close friends or co workers. Your usp is the one single statement that will single you out from among your competition. Who is your target? what industry would you say needs your services? who would benefit the most from your usp? now you need to put it all together. A personal branding statement is best if it 39 s one sentence, but if you get stuck you can go to two. Continue reading below however, no more than two sentences! the job of your personal branding statement is to 34 grab 34 the attention, it is not supposed to tell your entire story.

example of a personal branding statement: tip: it 39 s important to note that you will want to be flexible personal branding statements can change over time. Is a small, family owned corporation in the first year of a transition from first generation to second generation leadership. Star software sells custom made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star apos s 18 employees face scheduling challenges, as star apos s business is highly seasonal, with its greatest demand during october, november, and december.

A major challenge facing star software is how to increase profits and make better use of its resources during the off season. An evaluation of the company apos s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company apos s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since star software markets a product used primarily as a promotional tool by its clients, it currently is considered a business to business marketer. Environmental analysis founded as a commercial printing company, star software, inc. Has evolved into a marketer of high quality, custom made calendar software and related business tobusiness specialty items. In the mid 1960s, bob mclemore purchased the company and, through his full time commitment, turned it into a very successful family run operation.

In the near future, mclemore apos s 37 year old son, jonathan, will take over as star software apos s president and allow the elder mclemore to scale back his based segment is growing rapidly. The 10 percent market share held by software based calendars is divided among many different firms. Star software, which holds 30 percent of the software based calendar market, is the only company that markets a software based calendar on a national basis. As softwarebased calendars become more popular, additional competition is expected to enter the market. Nationwide, many companies have reduced their overall promotion budgets as they face the need to cut expenses.

However, most of these reductions have occurred in the budgets for mass media advertising television, magazines, newspapers. While overall promotion budgets are shrinking, many companies are diverting a larger percentage of their budgets to sales promotion and specialty advertising. This trend is expected to continue as a weak, slowgrowth economy forces most companies to focus more on the value they receive from their promotion dollar. Specialty advertising, such as can be done with a software based calendar, provides this value.

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There are no expected political influences or events that could affect the operations of star software. A large percentage of specialty advertising products are distributed by mail, and some of these products are considered junk. Although this label is attached to the type of products star software makes, the problem of junk mail falls on the clients of star software and not on the company itself.