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You are here: home gt event analysis gt market research in event planning before organizing an event, find out whether there is a market i.e. If people there have little or no interest in fashion shows, then it is not a good idea to organize such event there. There age group, sex, qualification, profession, knowledge level, income, status, likings, disliking, personality, customs, traditions, religion, lifestyle etc. Knowing your target audience's customs, traditions and religion is very important so that we don rsquo t hurt there customs and religion unknowingly through our event. If you organize a hindu wedding and serve beef there, then u will be in mortal danger as cow is considered as a sacred animal in hindu religion.

Find out where majority of your target audience live so that you can direct your marketing efforts towards them. There is no point in advertising across us if your target audience belongs only to new jersey. Find out what are the desires and expectations of target audience from your intended event. Venue they want the intended event to take place.for this you will have to do survey. Their age, sex, qualifications, knowledge level, experience in organizing events, turnover, market value, pr media and corporate contacts and market share. What they do in there events? why people come to there events? for this you will have to attend each and every event organized by your competitors and then create an event report. The event report will contain things like seating and light arrangements promotional materials used blueprint of the whole venue program and food menu contact details of sponsors, partners, clients for whom the event is organized service providers like djs, anchors, make up artist, performers, photographers, videographers, decorator, florist etc.

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Find out as much information as possible about events organized by your competitors. Emg has been a leading uk event management company for over 20 years, providing unashamedly high quality corporate team building events and event management services. With our in house team of specialists our events are created with your business objectives in mind, whether you need to strengthen client relationships, integrate new staff, instigate learning or simply produce a memorable christmas party. We have a broad range of team building events and activities in our portfolio from icebreakers to full day team challenges. Our activities are designed to promote self development and improve communication, team work, leadership skills and problem solving as well as providing fun team building events that staff, delegates and clients can enjoy. Condsider this sample checklist a starting point for planning your own event.

Some customisation may be needed to meet the needs of your unique conference, race, charity event or any other type of activity you organise. What is an event study? an event study, in economics/finance/accounting research, is an analysis of whether there was a statistically significant reaction in financial markets to past occurences of a given type of event that is hypothesized to affect public firms' market values. To go further: the event that affects a firm's market value may be within the firm's control, such as the event of the announcement of a stock split. Or the event may be outside the firm's control, such as the event of a legislative act being passed, or a regulatory ruling being announced, that will affect the firm's future operations in some way. The basic recipe for an event study is:

Collecting this data from databases such as the huge crsp database of daily stock market returns for u.s. 31, 1997 , 3 to run additional programs that evaluate whether event period price changes for the list of firms are abnormally large, compared to usual returns for those firms and controlling for market wide effects on all firms' returns during the event periods, and, 4 optionally, to additionally run further regressions to explain the abnormal returns in 3 , by external firm characteristics.

a large academic literature has built up reflecting debate on how to do the evaluation 3 in a statistically sound way. Issues, for example, include how to measure what usual returns are for a firm, how to summarize returns during an event period, how to control for market wide effects. Selected general sources on the event study methodology in alphabetical order by first author include:

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Of finance, university of illinois, chicago, has written a comprehensive review: the event study methodology since 1969. Understanding and conducting event studies journal of business finance and accounting, winter 1983, vol 10 number 4, pages 561 584. Garven event study methodology: a new and stochastically flexible approach , at campbell, john y. Craig mackinlay, event study analysis , chapter 4 in _the econometrics of financial markets_ princeton university press isbn 0 691 04301 9, 1997 pp149 180.

Sergeant, interacting biases, non normal return distributions and the performance of parametric and bootstrap tests for long horizon event studies , announced on sci.finance.abstracts 11/96 event studies, long horizon performance, abnormal returns, nonparametric tests, bootstrap , october, 1996. Sirmans, a complete non parametric event study approach , under review at review of quantitative finance and accounting. And imre karafiath, statistical inference in event studies using multiple regression in alternative ideas in real estate investment, arthur l. This is volume 2 of real estate research issues, sponsored by the american real estate society. The occurence and timing of events: the application of event history models in accounting and finance. Added 4/99 marais, laurentius and katherine schipper, applications of event study methods in litigation support in _litigation services handbook_, edited by peter b. This is apparently based on a teaching note by katherine schipper, notes on event studies prepared for business 431 81 fall quarter, 1992 , itself an unpublished, very helpful non technical explanation of event studies.

This work includes discussion of event study approaches to practical applications such as in litigation support. Craig event studies in economics and finance , journal of economic literature, march 1997. Siegel event studies in management research: theoretical and empirical issues , academy of management journal, 40, 1997, p 626 657. Event studies: a review of issues and methodology , quarterly journal of business and economics, 28, pages 36 66, 1989. Prabhala conditional methods in event studies and an equilibrium justification for standard event study procedures in review of financial studies, vol. Announced on fen journal of financial abstracts series c march 26, 1997 this paper defends traditional event study statistics from recent criticisms that conditional event studies are misspecified. Michael salinger standard errors in event studies , journal of financial and quantitative analysis, vol 27 no 1 march 1992.

Michael salinger value event studies , the review of economics and statistics, 1992. Michael salinger when do peeping toms see something statistically significant , march 1994, unpublished working paper. Sawyer, professor in the department of accounting and finance, university of melbourne, australia. Rex thompson empirical methods of event studies in corporate finance , chapter 29 in _handbooks in or ms_, vol.

classic event study references are included in andrew karolyi's syllabus for his winter 1995 course taught at ohio state, fin 921: empirical research in finance at

Poulsen, 1991, event study methodology under conditions of event induced variance, journal of financial economics 30, 253 272. Warner, 1985, using daily stock returns: the case of event studies, journal of financial economics 14, 3 31. Roll, 1969, the adjustment of stock prices to new information, international economic review 10, 1 21. 1986, measuring abnormal performance: the event parameter approach using joint generalized least squares, journal of financial and quantitative analysis 21, 27 38. Thompson, 1986, an approach to statistical inference in cross sectional models with security abnormal returns as dependent variable, journal of accounting research 24, 316 334.