customer satisfaction in tertiary education the case of a swiss marketing master the goal of this master thesis is to perform an in depth empirical analysis of individual graduates rsquo ex post appreciation of their tertiary education at usi. The main deliverable is a model of consumer satisfaction that considers the applicability, relevance, and portability of theoretical, practical, and methodological skills apprehended during the two year master program at usi. challenging corporation rsquo s willingness to communicate about csr the goal of the master rsquo s thesis is to analyses an existing data base of corporate replies to inquiries regarding their csr activities. Brand stories: a narrative approach to exploring the service brand experience within an organisation brands and the construction of national identity problem amp solution framing videographic research from the first person perspective: an exploration of authenticity exploring the engagement behaviour of generation y mothers: implications for marketing infant care products. The potential of facebook as a fundraising tool for disaster relief non governmental organizations. In the following, students wishing to complete their master thesis in the field of entrepreneurship will get an overview of the different topics within this area.

In order to ensure the best accordance with your individual preferences, please contact the responsible supervisor of the topic you are interested in. The mcei's research assistants will be happy to provide you with further information regarding their specific research topics and the formalities of the thesis. Institutional aspects/ecology perspective robert strohmeyer this email address is being protected from spambots. Per agrell how to get in touch? you can contact professor agrell by sending an email to [email protected] or by calling 010 47 43 05.

We welcome every student who wants to pursue an exciting and challenging master thesis project. Our main field of supervision are empirical research projects which can be pursued in the following ways:
in collaboration with firms as individual research project as project being part of a larger scientific research project
we are offering to you several potential master thesis topics, however we are also open for considering your ideas and providing access to firms interested in working with you. Our aim for a master thesis is that you pursue an interesting work that ndash like every project at the chair ndash is insightful for practitioners and research alike. This enables to work on a topic that is demanding and provides you with a great opportunity to position yourself for the job market. In case your master thesis is a success we will provide you with direct access to the job market or will help you publishing your work, especially in case you consider pursuing an academic career.

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Master thesis in collaboration with firms master theses pursued jointly with firms have several advantages: you work on a topic with high interest in practice and you will get access additional insights on another firm which might also be your future employer. The interest of firms to have master students pursuing a topic in strategic sourcing and procurement is high so we can help you finding a firm in case you do not have access already. We have plenty of contacts to international firms, but particularly encourage a master thesis at gsk vaccines as they are among the best practice firms in strategic sourcing and procurement and very supportive to students. If you are interested in pursuing this kind of master thesis, please have a look at the process. process amp requirements in order to pursue a master thesis in collaboration with firms, you have to do the following things. Please send a proposal of your topic consisting of four paragraphs: which firm/ industry do you want to work with? did you already establish the contact to the firm? what kind of project do you want to pursue? topic, link to literature, relevance for practice potential outline of project rough project plan , suggested timeline plus your cv at your earliest convenience to [email protected]. Individual research project as master thesis a master thesis should be in every case an individual research project.

But what we mean with individual project is that you choose your most favourite research topic, research question and methodology to pursue an own research project. As we know that pursuing an own research project requires substantial guidance we provide you with help in adjusting research questions, methodology etc. We have some research topics you can choose from, but as it is an individual project we welcome all of your thoughts and ideas. The typical methodologies we use in these master theses are: case studies single or multiple mathematical modelling surveys experiments secondary data analysis combination of these methods here is a list of potential topics to be done including quarter page description after finalization with gsk if you are interested in pursuing this kind of master thesis, please have a look at the process. process amp requirements in order to pursue a master thesis at the chair, you have to do the following things.

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Please send a proposal of your topic consisting of four paragraphs:
why is the topic important? potential research questions establish the link to exciting theory and literature suggested research method suggested timeline plus your cv at your earliest convenience to [email protected]
master thesis as part of a larger research project we pursue two different kinds of theses in this field. The first option is group work of several master students jointly working on an overall research topic of the chair. The other option is to pursue a master thesis as part of a larger research project of the chair together with researchers of the chair. In both cases it is important that every student has a unique contribution and enough room to develop his own thoughts, but that lsquo s where we have a lot of experience in providing the necessary guidance. As these research projects are ongoing you might get involved at an earlier or later stage of the research project.

However, not all research projects are mentioned as research at a very early stage is confidential. process amp requirements please send a short note with a potential research field in mind to [email protected] please do not forget to attach your cv. time: 2016 02 23 0:36 utc 1456194876 reporting this problem: the problem you have encountered is with a project web site hosted by sourceforge.net. This issue should be reported to the sourceforge.net hosted project not to sourceforge.net.

if this is a severe or recurring/persistent problem, please do one of the following, and provide the error text numbered 1 through 7, above:
contact the project via their designated support resources. Contact the project administrators of this project via email see the upper right hand corner of the project summary page for their usernames at user name @users.sourceforge.net
if you are a maintainer of this web content, please refer to the site documentation regarding web services for further assistance. This option may be re enabled by the project by placing a file with the name .htaccess with this line: you have the possibilty to write a master thesis in marketing. We assign topics and research questions that seek to advance the knowledge in our field. In order to prepare you for your thesis, we strongly recommend you to attend the research methods class, which will be offered in the winter semester. This course will familiarize you with the main steps in conducting research from writing a paper, to crafting a literature review and conceptual model, to designing your research, as well as to analyzing and reporting your results.

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requirements in order to gain an overview of our requirements in form and content of a final thesis, please read the guideline for writing scientific papers. Please refer to your respective study regulations for details to the general conditions of your final thesis and discuss them with us before starting your final thesis. applying for the topics advertised if you are interested in one of the topics advertised, please send your full application letter of motivation describing your interest on the topic, curriculum vitae in tabular form, current transcript of records via e mail to sara caprioli [email protected] . In order to give you planning reliability with regard to content and time, we will agree with you on an exposé as well as on an outline of your final thesis before registering your final thesis. In the exposé you should derive your research questions from the current literature and describe how you plan to proceed to answer those questions. registration of the final thesis after our chair has accepted your final thesis and after mutual agreement on an outline, your final thesis can be registered at the examination office prüfungsamt .

hand over of the final thesis the following documents are required at the administration and at the chair:
at the administration room 1566 . 3 hard copies of the final thesis at the chair your supervisor: electronic version of your final thesis word and pdf , electronic version of your final presentation, raw data and analysis files e.g. 21 address: tum school of management, administration room 1566 , arcisstraße 21, 803 münchen. available topics at the moment no topics are available the departments in the marketing area jointly offer topics for master theses three times a year on march 1st, july 1st, november 1st , for which students can apply with a list of preferences. Students wishing to write a diploma thesis have to fulfill the same requirements and have to follow the same application procedure as master students. The topics of the chair for marketing and market research are set based on the research focus of the chair and the supervising research staff.

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