Running head: the impact of globalization on culture 1 the impact of globalization on culture 2 the impact of globalization on culture there are many cultures throughout the world, each with their own different beliefs and values. One culture varies from the other based on these beliefs, which are passed down from generation to. this story gathers information about selected cases that help to understand the relationship between pop culture and globalization. How do local populations around the world relate to `foreignness' presented to them in the form of pop culture? what role does pop culture play with respect to globalization? more importantly, how does pop culture help us to understand globalization? hallyu, or korean wave the term hallyu refers to the growing popularity of korean popular culture in east and southeast asia within the last decade. hallyu initially began with korean tv dramas soap operas, k drama , and the term started to appear in mass media reports that discussed their popularities in china and japan. Other genres of pop culture including music k pop and movies were immediately included in the wave. Within a few years, the phenomenon expanded to several countries in southeast asian region, and south korean tourism has capitalized on its popularity.

One of the most famous tv drama said to have ignited the wave was gyeoul yeonga english title: winter sonata of korea broadcasting system kbs , a public broadcaster that is south korea's one of three largest and influential media organization. The drama had drawn tourists from japan in size that was unprecedented in south korea's history see also kim, agrusab, leed, and chon 2007 . With this, its filming locations began to be officially promoted by the south korean government as tourist sites. This map is of namiseom nami island , which is one of several locations where gyeoul yeonga was filmed. it is one of several hallyu maps.

Korea sparkling, official website of korea tourism organization kto the map below was produced by seoul metropolitan government. The map shows a total of 17 sites, has english, japanese and chinese versions, and is being distributed through tourist information centers and travel agencies. But it remains the single most important theme that drives contemporary south korean tourist industry for example, see also 2008 seoul hallyu festival . Korea.net, official governmental homepage managed by korean culture and information services kois of the ministry of culture, sports and tourism cho hae joang. Use internet explorer abstract: in this paper, i examined the discourse surrounding the korean wave, within south korea media from 2001 till 2005. The cultural nationalist, the neoliberal, and the postcolonial camps were drawing the discursive terrain of the korean wave, sometimes clashing and at other times engaging each other in strategic compromises.

The initial diverse discourses congealed and merged in their concentration on economic profit later on, which is indicative of a neoliberal turn in the 20s korea. The media technology revolution and global capitalism prepared the system for the manufacture of cultural products and circulation within asia, and formed the coeval space of capitalist asia. However, the diverse images and texts circulating within asia were providing new opportunities to construct an alternate consciousness through the sharing of popular culture. Non western societies which used to measure their modernities against western standards entered the new stage of subject formation. From housewives to butterflies: hallyu and the fantastic journey to korea hahm hanhee and heo in sun. hallyu ui mae ryuk gwa dong asia munwha network hallyu's appeal and east asian cultural network.

Korean tv dramas in taiwan: with an emphasis on the localization process. korea journal 45 4:183 205. Use internet explorer abstract: most research on the korean pop culture has had a tendency to emphasize the universal superiority of korean culture or the economic effect of the phenomenon based on economism. This paper aims to provide a detailed empirical case on the concrete processes of distribution, circulation, and consumption of korean pop culture in taiwan using the specific case of korean tv dramas. The images delivered through the korean tv dramas have very much influenced the taiwanese to view contemporary korean society as a country of modern and urban elegance, and woman centeredness. This article also stresses that the popularity of the korean drama can be understood in the context of the specific reprocessing and consumption system in taiwan to reduce the high economic risk of the business. One way of adapting that has been developed to maximize profits and minimize the risks of the cultural industry is the accompaniment of various localization processes.

The localization process sometimes entails the hybridity of the korean drama's text as well. ilbon nae bangsong hallyu hyungwhang gwa chunmang status and future of television hallyu in japan. hallyu in singapore: korean cosmopolitanism or the consumption of chineseness?. korea journal 45 4:206 232. Use internet explorer abstract: the export of korean dramas in the late 1990s sparked off a palpable craze for korean cultural commodities in early 20.