The purpose of this marketing plan is to introduce apple into a new market that has the potential to make the company leading further in the high tech industry. The proposed product is the iwatch, a smart watch that features apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard of this new type of technologies. Companies such as samsung and google had introduced wearable devices such as the galaxy gear or the google glass in order to create a new way for consumers to interact with technology. The iwatch will satisfy a new demand that is estimate to five million shipments in the next year.

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Using the apple strengths such as advanced patents, strong brand equity and extensive distribution channels the iwatch can be, like the ipod, a strong vector of development for the company. In fact, the marketing objective proposed by this plan is to become a leader on the wearable technologies market and ultimately sale three million units by the end of next year as a financial objective. This document will present the marketing mix that will allow apple to reach those objectives.

Elements like fashionable design, high quality and new technologies will permit the iwatch to be positioned as a high end product and therefore enhance apple’s position as an innovative company. Ultimately, a milestone will be presented to reach the marketing and financial objectives in order to implement the plan in an efficient way. 2.0 situation analysis the mobile technologies have evolved tremendously in the last decade. Benefiting from lower manufacturing costs and the emergences of new markets in asian and africa, technology manufacturers flooded the global market with.

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important: this box must be checked if you are paying by western union's quick collect customers from all over the world can use western union's quick collect service to make a cash payment right from their own neighborhood! quick collect is an easy, convenient way to pay for your model paper at a store near you. The largest company in its industry, western union has serviced cash payments for thousands of well known corporations for more than one hundred years. Is proud to be the only paper assistance service authorized to accept direct western union quick collect payments from anywhere in the world! right from your own neighborhood store, you can send us a cash payment and get an instant receipt for it! marketing plan for new evian bottled water 1. Executive summary the marketing operations are an integrant part in the activity of every company and what was once a temporarily occurring solution is now an ongoing process. With the launching of a new product, all companies conduct intense market research in order to identify the characteristics of the competition and the customers they analyze the internal and external forces which affect the corporate operations and develop a complex set of decisions on product, price, distribution and promotion, all organized into the marketing plan.

The current plan is focused on developing strategies and conducting research prior to the launching of evian’s new line of bottled water. The marketing campaign will be based on the benefits of drinking the new water which contains increased levels of oxygen and it will take an environment friendly approach. The primary features in this approach will be given by the alpine source of the pure water, the biodegradable nature of the bottles used and also the promotion of drinking water as source of energy and health. But before actually developing the campaign, the company has to conduct market research in order to identify the characteristics of the consumers and the industry. Company description evian is an international brand in water, selling pure bottled water emerging from springs in the french alps. Today, the company is part of international conglomerate danone group, which registers annual profits over 13 million euros and which employs more than 88,0 individuals.

Danone’s corporate mission is to bring health through food beverages to a maximum number of people official website of danone, 2008 the beverage sector is extremely important for danone and in 2005 they retrieved more than a quarter of their annual profits from the selling of beverages. Beverages, which accounted for 27% of consolidated sales, showed continued pace in 2005, with organic growth for the past five years averaging close to 8% a year. Sales for the year came to 3.5 billion euros, showing a raise of 10% at constant exchange rates and scope of consolidation. Operating margin reached a vigorous 13.7% despite the steep rise in prices for the pet used to make bottles – the business line’s main raw material danone group 2005 2006 annual report. The french group has established a clear strategy in promoting a healthy life style through the consumption of healthy aliments. The evian water perfectly integrates within this desiderate as the consumption of water has always been promoted as a benefit to the individual’s health. In addition, the group also emphasizes on the pure source of provenience and the process through which the water is collected and bottled.

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Every drop of evian starts in the heart of the pristine heights of the french alps. Here, pure, clear rainwater and melting snow slowly filter down through ancient layers of glacial sand and rock. In a journey that takes over 15 years, the water gradually becomes enriched with essential minerals, until one day it emerges, 800 feet below, at the famous spring in evian les bains detox with evian, 2008 3. Situational analysis the situational analysis is an important process in the launching of a new product as it identifies the characteristics of the market onto which the product will be sold, including customers’ preferences and the competition’s strategies. Relevant analyses to be conducted at this stage include the swot, pest and competitor analyses, as well as the identification of the primary target market. 3.1 swot internal strengths danone is an undisputed leader onto the international market, possessing extensive experience and enjoying a well established reputation they register impressive financial highlights with all their business operations, beverages, biscuits and dairies they have increased access to all required resources, including capital, labor and.

1.0 executive summary saturation of walkers snack foods home market in the uk has encouraged the company apos s executive directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the walkers apos brand into east china. China was identified as a significant growth market for foreign branded snack foods.

Walkers has put in place a plan to enter the market through foreign direct investment with the establishment of a wholly owned subsidiary. In order to coordinate walkers apos operations in china, a series of marketing objectives have been established. These objectives will be achieved through the implementation of a tactical marketing mix, which has been adapted for local market conditions.

Implementation of set marketing objectives will be monitored by control mechanisms, with adjustments initiated where necessary. Walkers apos investment into the chinese market provides good short term opportunities with a long term potential for growth throughout east asia. 2.0 introduction 2.1 context and reasons for the firms internationalisation decision walkers snack foods ltd. Since the early days walkers has grown dramatically in size, today employing more than 4,0 people in fifteen locations around the uk. Despite a number of new product launches and a variety of innovative marketing techniques, walkers is beginning to see saturation of the uk snack foods market. Walkers apos current market share in the uk stands at 44.5%, based on 2002 figures. Walkers has had great success in the uk, but there has been no attempt to internationalize the brand.

Pepsico, walkers parent company, are currently looking to grow their presence in asia. Pepsico apos s snack food division, fritolay, is currently selling a number of products into china, hong kong and japan. In each country, fritolay has established a growing presence, but is still facing strong competition from other firms operating in the area.