Chapter 1 – discussion questions 1.1 why has there been such an increase in interest by business firms in international and export marketing? will this interest continue to increase? why, or why not? · international sales provide additional profits. In some instances these additional profits are all that enable some companies to entail any profits at all. In addition to: domestic economics have become somewhat dependent upon international sales as a channel of foreign exchange needed for the import of goods and services to our own domestic economy. Due to the fact that world trade has continued to increase at a more rapid pace than the world gross product, which only further solidifies the importance of international markets. 1.2 what is meant by internationalization and how does this relate to the global marketer? · internationalization may be thought of as a process, a way of thinking, or an end result.

For the global marketer, internationalization is most effective when developed as a carefully planned process for increasing business within the international market. There are several ways that a company may choose to market its products within the international market. However, in the approach that they choose to, they must heavily weigh all of the advantages and disadvantages of the option that they choose to implement in order to become a volatile player within the market. In addition to a company entering the global market must understand the culture and the preferences of the culture in which they are entering the market. 1.3 is taking a global view limited to companies that view themselves as global companies? explain. · no, while a global marketing approach could be an attractive option for some companies, most have somewhat small levels of international activities.

Such as integrating into only a few international companies and often doing so in such countries that have a less extensive barrier to entry. 1.4 is it meaningful to attempt to measure the degree or amount of internationalization of a firm? explain. · yes, measuring the degree of internationalization of a firm can be useful in the fact that it allows for management to determine how international the company is now, how international the firm can be, and how international the firm can be. 1.5 what does it mean for a firm to be market driven? is this really important in today’s environment or can a company be successful without being so driven? explain. · a market driven company must be formulated with the needs of its consumers in mind.

It must be structured in such a way as to integrate the customer into the company and to maintaining a solid relationship between the consumer and company. It is geared more at creating a market as opposed to controlling any particular market. · while it is not completely necessary for a company to be market driven in order to prove successful, it is however very beneficial. In order for a company to be successful in this type of market, market demand has to be than is market supply. However, in most instances the company must be capable of producing products that are wanted by consumers. Which in most instances calls for a plan that allows for products as well as marketing schemes to change with the changes in business. 1.6 explain the meaning of the following statement: if a company is to be successful in foreign markets its management must have a good understanding of all aspects of the environment within which it will be operating.

· the company must understand that they are not doing business on their home turf and that with different cultures and world locations, come different preferences, different tastes, and different needs. 1.7 give two or more examples of how external factors exogenous variables in the international environment make export marketing more complex than domestic marketing. · strategic decisions such as which countries to target · tactical decisions such as product positioning. 1.8 what is inward internationalization? explain the nature of the relationship between inward and outward internationalization from an individual company’s perspective.

· inward internationalization may precede and influence the development of outward internationalization in such a way that the effectiveness of inward activities could determine the success of outward activities. · inward/outward relationships can be classified as either having a direct relationship with one another or an indirect relationship. In a direct relationship the outward actions are heavily dependent upon the outcome of the inwards actions. Where as in an indirect relationship the two of them are not so dependent upon one another. 1.9 what are the three distinct component s of export planning and strategy development and how are they related? · goal, program, and organization · the three components are interrelated, without one of them it would be nearly impossible to achieve the others. For example, it would be very difficult to decide upon a product mix, without first setting out a list goals that sets out what the company wants to do. 1.10 identify the potential barrier or obstacles that face companies considering – or expanding – international marketing operations.

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· communicating with foreign unit, lack of export training, lack of market information, controlling international activities, documentation requirements, foreign government and public attitudes, trade barriers, arranging transportation, packaging, etc. Providing services, higher than domestic risk, financing sales, no assistance form home government. · as far as determining which of these factors is the most and least important, that is hard to say, b/c it is dependent upon the needs of each individual entity.

For one company it could be that a lack of export training could be the most important barrier to entry, while at the same time that could be the least important barrier for another company. 1.11 when considering the ethical and moral issues underlying of an international marketer, should the manager follow the utilitarian, the rights, or the justice principle? defend your answer. Not necessarily of what it is defined as, but perhaps due to the other alternatives. In the case of the principle of rights, i feel as though we should try to improve and satisfy society as a whole as opposed to the individual.

In the instance of the principle of justice, i have a very hard time agreeing with compensatory justice. It is my opinion that it is a huge injustice to society as a whole to make up for past injustices. I mean honestly? i cannot even fathom the fact that one day my grandchildren may have a more difficult time getting into the university of their choice due to the fact that minorities were treated less than equal a half of a century ago. 1.12 is the role of the international marketer only to attempt to increase sales? explain. · no, while increasing sales does play an o the integral role in the job of an international marketer, it is by no means the only role that he or she must assume.

There are several other things that an international marketer must concern him or herself with. Such as concerns over the environment, satisfying the needs of the society in which they have chosen to due business, adhering to the laws and ways of the land, and etc. 1.13 is the use of the world wide web appropriate only for large companies? explain. · while it is not necessarily inappropriate for medium and smaller sized companies to use the world wide web, it is however, more difficult for them to become noticed. Even a very well designed web page will prove useless if the company is relatively small and unknown.

B/c, if there is nobody looking at these well designed web pages, there cannot possibly be any business done on the web. 1.14 what is e business? · sale, purchase, or exchange of goods, services, or information over the internet or other telecommunication networks. · no, while online marketplaces have proven to be the most beneficial for large businesses and corporations, they are also useful to smaller organizations and individuals.

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