There were three marketing approaches used earlier: here we are providing previous years pune university mba question papers for your reference. Currently we are unable to provide answers of all questions, but soon you can find answers and guidelines for these question papers in notes section. If you have more question papers, case studies or any other study material which can be helpful to others, you can send it to indiaclass by using contact form or comment box. Anna university ba7203 marketing management syllabus notes 2 marks with answer is provided below. Here ba7203 mm syllabus notes download link is provided and students can download the ba7203 syllabus and lecture notes and can make use of it. unit i introduction marketing definitions conceptual frame work marketing environment. Internal and external marketing interface with other functional areas production, finance, human relations management, information system.

National Technical Honor Society Essay

unit iv buyer behaviour understanding industrial and individual buyer behavior influencing factors buyer behaviour models online buyer behaviour building and measuring customer satisfaction customer relationships management customer acquisition, retaining, defection. Product advertising promotion consumer behaviour retail research customer driven organizations cause related marketing ethics in marketing online marketing trends. Alright, everyone: i'm about to let you in on a few of my best kept interviewing secrets. In this post, i'll uncover the questions i use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

Keep in mind that the best candidates aren't just qualified to do the job you're trying to hire them for. You want to look for people who are also passionate about marketing, fit with your culture. Here's a quick look into my interview approach, followed by some of my best interview questions for you to adapt for your industry and hiring needs.

My goal is always to find someone amazing who also has great long term potential, no matter where they are in their career. To uncover this, i like to ask questions that get at the core of who they are, how they think about things specifically, and how they've gotten things done in the real world. I then balance these questions with case style questions, which usually involve a hypothetical business situation, because they give the candidate an opportunity to show how they think about and work on problems. Keep in mind that i don’t ask all of these questions during a single interview. In fact, one case style question can evolve into a discussion lasting anywhere from 10 to 30 minutes, so i often only have time to cover two or three questions during one session. Before the interview starts, carefully choose the questions you want to use based on the person's role and background.

For an inbound marketing generalist, you could ask any or all of these questions. For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation.

1 draw a funnel on the whiteboard showing 10,0 visitors, 500 leads, 50 opportunities, and 10 new customers or any other numbers you think are interesting. Now, pretend you're the cmo for the company, and you have to decide what your marketing team should do to improve on these metrics. Which areas of the funnel would you focus on, and what would you do differently to change these results?

the follow up: the follow up here is simply pushing on the candidate's answers. Once they pick one area, i ask them follow up questions like: which tactics would you think about changing?, what have you done in your past role that's worked?, do you think our company has any unique advantages to get some leverage out of that stage of the funnel? i don’t just want them to tell me to improve the visitor to lead conversion rate they need to tell me how. If i have time, i'll tell them to pretend they've implemented their ideas, and i'll ask them to go back through the whole funnel and explain how they think each of those initial metrics have changed.

what to look for: everyone on the marketing team needs to be able to understand how to think about and optimize the funnel. Here's where you assess their thought process, whether they have an intuitive sense of what good and bad conversion rates are, and whether they understand how the funnel steps are connected. You'll also gain some insight into whether they understand which different tactics you can use at each step to improve that particular step. For example, if they say the lead to opportunity conversion rate is bad, the right answer is not to write more blog articles.

2 we have two potential designs for the homepage of our website, but we don’t know which one to use. Which one should we use?

the follow up: this type of question should elicit a ton of questions from the candidate, like who the target audience for the homepage is. If it doesn't, then they're either making up their answer or don't have enough knowledge to address the situation. follow up by answering their questions with hypotheticals and seeing how they work through the problem. if they do pick one side or the other and give you a reason, ask them what the goals are for the homepage.