Swot analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time kotler et al. It is, as ghazinoory, abdi and azadegan mehr 2011 comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations johnson, scholes and whittington, 2008. How to write a swot analysis paper swot analysis is an important aspect of marketing and business plan. It combines internal analysis strength and weaknesses and external analysis opportunities and strengths. An extensive and complete swot analysis should provide deep examination of how an organization functions in a competitive business environment.

Its results should be able to lead to realistic and effective business decisions and actions. For example, an organization can always maximize its strengths to overcome its weaknesses in the same way that it could exploit opportunities to defend itself against external threats. With this, we can say that a swot analysis is basically a list of an organizations strength, weaknesses, opportunities, and threats. Heres how to write an extensive swot analysis: a strength is a factor within the company that contributes to overall success of the organization.

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It could be its brand name that has been present in the industry for a long time eg. It could also be the advanced technologies used by the company in its excellent operations and services tesco for its crm strategies, ibm. In sum, strengths are the positive aspects of the organization that gives it competitive advantage over its peers. It could be the lack of sustainable talent pool, high employee turnover, and any other problems in its human resources. It could also be gap in its services or defects in its products that give bad impressions from its major customers. In sum, these factors contribute to a companys failure and are detrimental in gaining competitive advantage.

Opportunities are external factors that could provide additional strengths for the company or could help it address its weaknesses. For example, a boosting economic condition could provide a company increased sales and profit opportunities. Oftentimes, the success of a company lies on its ability to forecast opportunities and to exploit the most profitable ones. Lastly, threats are uncontrollable external factors that could negatively affect the company. Threats could be stringent regulations like increased taxes that will require increased costs for the company. While threats are uncontrollable, the company should be able to plan ahead in order to mitigate the effects of these threats.

Look into the publications annual reports, website, financial status of the company itself, news about the company, and academic sources. Lastly, since a swot analysis describes how an organization functions in a competitive business environment, it is important to compare these factors with the closest competitors or best practices companies in the industry. This is a tip on how to write a swot analysis paper from smartessaywriters.com the leading provider of reliable and affordable essay writing services and research paper writing services in the united states and the united kingdom opportunities are favorable situations that a company can use to its advantage while threats are the situations that may limit the effectiveness of its performance. To use swot analysis as a tool to formulate strategies so as to gain competitive advantage, a marketer should have data of an in depth analysis of the different factors present in both the internal and external environment to be able to tap whatever opportunities that may be present. An example of opportunity for the firm is the increasing numbers of families with growing incomes. Strength of an organization should be utilized and developed further to guard against its weaknesses.

An example of strength that a company may have is its management labor relationship. This must be maintained to be able to have a good working environment for the employees focusing on individuals efficiency. Shortcomings of the company should be given attention, like for instance, it has a weak communication system among its departments, then policy implementation geared towards good communication should be implemented.

In this fast changing business environment the need for a strategic tool is a weapon that an organization should utilize to have leverage, competitive advantage over that of the competition. Unpredictable, it is but being prepared and having the right tools like that of the swot analysis and using such strategically can reveal a power an organization possess. the scamville controversy on virtual goods: swot analysis of the businesses involved, the ethical side, and future implications in his theory scamville: the social gaming ecosystem of hell , arrington fully outlines a horrific scheme for scamming, or essentially draining customer cash against both in writing, on the techcrunch.com website, and live, in his open provocation for ms. In short, arrington takes the purely ethical stand of insisting on better definition of the borderline between legitimate monetizing of otherwise free application customers and the pure scam. Of course, he also fights for better enforcements of the current and, hopefully, future regulations on the matter arrington, 2009.