Search engine marketing sem and search engine optimisation seo give a website real purpose and value by firstly making it interesting to visitors and, secondly, easy for search engines to index. Part of writing effective, interesting and attractive web content is to include seo and optimise the copy for search engines whilst the text still flows and is compelling to human visitors. We have started a basic guide to useful seo which makes for a good read as a company setting out with a new seo strategy. Our news section will feature soon, it's ready to go! taking a new fresh look at your web content can help to bring your new or existing website bang up to date. Using extensive research with expert writing processes, we can use otherwise bland text and turn it into optimised web copy that is uniquely researched, written with your business in mind and it's more affordable than you might think. Seo basics' such as website content writing and keyword research can be incorporated into web copy, blogs, articles, e books and news pieces.

Although our writing is naturally interesting to your visitors, it is slightly tweaked with valuable and competitive keywords which assist with your page rank on google, yahoo! and other major search engines. We stand out from the rest because we remain sensibly and competitively priced, whilst continuing to challenge ourselves with in depth knowledge of the seo and sem industries, as well as providing our clients with the tone of text required for each project. When writing for the web, use shorter sentences, words and paragraphs one idea per paragraph concise text half the word count or less than writing for print the inverted pyramid style, putting the most important point or the conclusion first. Simple words objective language to build credibility, rather than exaggerated claims or overly promotional words like great , tremendous etc. Bulleted lists highlighted text bold or color, also hyperlinked text for scannability meaningful headlines and subheads, avoiding cute or clever lines understand how people don't read on the web

reading on the web is too much work! reading from a computer screen tires the eyes. Readers on the web scan text according to a study by usability expert jacob nielson, 79% of readers on the web tend to scan or skim text rather than read word for word.

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Highlighted text bold or color, also hyperlinked text and bulleted lists aid scannability. Readers on the web are impatient readers on the web are in a hurry to get the information they want, and move on. Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site. Attracting attention and retaining reader interest is a challenge, specially as you have just 10 seconds to grab attention with your web site content 55 seconds to develop an understanding of your company or product to combat reader fatigue, make it easy for your web users to get relevant information.

Readers on the web are skeptical credibility is a major factor in retaining reader interest on the web. Write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point. Hyperlinks to the sources of your information or to related information also add to credibility. Readers avoid information overload in an average workday, people suffer from information overload.

They already have a large number of emails in their inbox to contend with, and several documents to read. They don't want to spend time and effort reading content that they may not find useful. Use meaningful headlines and sub headlines which help them nail the information they want, quickly and easily.

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Content writing amp consulting services to improve your conversion rate, seo and customer engagement 5 октября 2015 г. I have been providing content writing and content marketing services since 2003 now and going by the clients folder that i have on my computer and the various other folders in google docs i have so far worked for more than 500 clients – solely as well as a part of a team of content writers. I learned the ropes of content writing and content marketing while promoting my web design company in the very early 20's. I must have written hundreds of web design articles for my own website as well as for other websites and due to the strength of this content writing exercise, i was doing a profitable business there is another story why i switched to content writing, but it's related. Specialties: i write conversion oriented content, mostly for businesses and organizations both for profit and non profit but also for individuals. Textmaster’s community of native speaking writers can handle projects in over 40 fields. With textmaster, you always get original web content and persuasive marketing copy.

Writers with over 40 areas of expertise original content certified by copyscape intuitive online platform textmaster can help you create user manuals for your products or services to make sure your clients have a pleasant user experience. Whether you need a financial report or a presentation in a niche market, you will find the expert you need in our community of 60,0 writers. Textmaster can help you increase your click through rates and conversions with newsletters that will intrigue and inform your clients. Our writers can improve your internal communication and strengthen your corporate culture with motivational internal communications. Make a big impact with your company announcement with media and stakeholders through a powerful press release. Writing and preparing content for the web requires a different approach from writing and preparing content for print documents and publications.

In addition, writing copy for the web that grabs attention and gets the results you want takes special skill and attention, whether you're trying to sell products or services at a business or commercial site or if you just want to let people know the latest at your personal site. The resources below are annotated links to highly authoritative articles, tips and information specific to content writing, development, and preparation for web sites. You'll also find where writers, editors, content developers, and publishers can find each other.

The tutorials below cover how visitors read content on the web and how to write effectively for the web. See also below for specific topics: writing 'about us' content for the web and writing headlines and titles for the web. Difference between paper and online presentation nine part article at sun microsystems. Article dated 09/13/19, written by jakob nielsen, distinguished engineer pj schemenaur, technical editor and jonathan fox, editor in chief, w.sun.com. How little do users read? discusses research showing visitors read about 20% of text on a webpage, and at most 28% scanning text eye tracking studies real life reading behavior, more. How users read on the web jakob nielsen's insightful article about the unique ways people read on the web versus print.

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Killer web content you can read the first chapter online from gerry mcgovern's latest book on writing great content for web sites. Topics include: introduction web content finally comes of age but the web is full of filler the essence of web success make your content stand out in the crowd focus on the task from getting attention to giving attention the customer is still king who this book is for article/tutorial dated 07/2007, by gerry mcgovern. Sun microsystems writing for the web sun microsystems' section with numerous articles on writing for the web, developing content, navigation, design, scannability, and more. Treat online 'guests' with respect insightful article with 8 helpful tips to keep in mind so that you treat your website visitors with respect.

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Tips cover spam, approach, style, pop ups, deceitful ads, moving or flashing content, slow loading pages, automated sound. It's a simple 'mind shift' that might get companies to better recognize how their websites communicate with those they intend to serve. Writing web copy that's easy to scan terrific insight on how people scan pages at web sites and how to write great copy that works well for people scanning.

Topics: create visual hierarchy color, contrast, size, and relative placement make it easy on the eyes appropriate fonts for reading on web sites intro. The importance of going back to the basics with how to create your article, tutorial, or other content for your web site headlines can build interest how to write headlines to gain interest practice makes perfect the importance of practicing your writing to improve your skills. Why web users scan instead of read jakob nielsen's sidebar to the above article but warranting a link on its own. Includes research on how users read on the web and how authors should write their web pages.