Advertising is a persuasive communication attempt to change or reinforce one's prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to persuade' to consumer in order to generate new markets for production. Not the power to brainwash overnight, but the power to create subtle and real change.

Clark advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. At times, we may view it positively at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services or brands.

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Although the methods used by advertisers are infinite, they have a common goal: to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers. The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form.

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There are negative and positive social and economic impacts upon society from advertising in its various forms. It has been used to increase awareness in society about particular issues, and in doing so becomes a form of education. Anti drug advertising such as it's ok to say no and the stand anti smoking campaign are just two examples of how society uses the advertising industry as a means to promote public welfare.

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The vote or die' campaign from the 2004 presidential election encouraged citizens to get out and let their voice be heard, pushing society to take an active role in the leadership of the nation. Other forms of socially positive advertising include those advocating safe sex, thereby considerably slowing the spread of deadly stds throughout the community. There are economic benefits of advertising on society as well as just social benefits. Without advertising, the media including newspaper, television, and radio would be much less vigorous. Advertising provides revenue for commercial mediums, which would otherwise need to be funded by the actual consumer of these mediums. For instance, a newspaper would cost up to three times as much money because advertising provides two thirds of the revenue of the print media, and all television, bar government funded networks, would be pay tv since nearly all revenue for television is provided by advertising, while the consumer provides no financial support except for providing the service of watching the advertised messages.

However, with every positive side comes a negative, and advertising is no different. One of the major criticisms received by advertising is that it forces people to buy things they don't really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer engel. It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services. Advertising also encourages people to buy products by making them think that purchasing and consuming are the major activities of their lives. It is said to also evoke fears of inferiority upon the consumer by depicting the. In today's society, one must consider is there any advantage of advertising? in many cases it is only disadvantage an anoying hinderance in our daily lives.

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To acheive this goal, advertises are willing to stretch and distort the truth, just to convincing people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that has been tested and found superior. In reality, the product is not likely to be beter than any other the tests the purpose of advertising is to promote the sale of commodity or to spread or contradict an idea. Since then printed advertisement have been common during the first half of this century three more media of public information and amusement came into being. These are cinema, radio, and television newspapers, magazines, pamphlets and handbills carry written information to their readers. All these media have proved to be extremely effective means of promoting sales or spreading ideas.

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Some people feel that advertising increases the prices of commodities advertised. The scripts are published in newspapers and magazines and spoken over the commercial radio net works. The money paid to them will no doubt be added to the total costs of production before the sale prices are fixed. But it is overlooked that by increasing the demand for a commodity, advertising makes it possible to produce the commodity in a very large quantity. Another complaint generally heard against advertising is that it leaves the people no choice in purchasing the goods they need. Having heard and read of a commodity again and again they tend to ignore other commodities even if they are better.

This charge should be true if all newspapers and other advertising media in any country belonged to one particular party and that party did not allow any goods other than its own to be advertised through them. So long as all manufacturers of goods are free to advertise their commodities, there is no fear of anybody monopolizing the market merely by advertising his goods further, it should be appreciated that the consumers do understand the tricks employed by advertisers. But for the income from advertisements, no newspapers would cost a mere 15 cents to their readers. Similarly the quality of radio broadcasts and television programs owes itself to advertising. 4essay.blogspot.com to make advertising effective, as many people as possible must be attracted to listen or view these programs, as the case may be.

Advertising is useful to all concerned but if there is any fear of its miss leading the consumers they should form their own association, which through daily or weekly publications, should give objective information on all goods of daily consumption.

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advertisements have started to become a part of us in today's world.when we look around of us,we can see that various advertisements not only on tvs and newspapers,but also on billboards,cars,and houses' walls.advertising is an influential sector and we can easily realize that it serves useful purposes for public and manufacturers. When it comes to help selling goods to a bigger market,advertising has a huge role.markets can be aware of products which are shown in effective advertisements.thanks to this,markets decide to buy these products and producers sell more goods.furthermore,when markets have more product stock,they sell these products cheaper.so,this also can help consumers' economic situations.owing to advertisements,economic growth become more effective. Having said all these,advertising have useful aims to inform public and provide incomes to manufacturers.some people argue that advertisements are not really needed and do not give much informations about goods.however,these are helpful for people to be aware of goods and economic growth.thanks to creative and effective advertisements,public awareness and competition among manufacturers can continue to be provided. I'm new here and i like it

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in today's society, one must consider is there any advantage of advertising? in many cases it is only disadvantage an anoying hinderance in our daily lives. In reality, the product is not likely to be beter than any other the tests themselves doubtlessly conducted by the promoting company conducted to ensure at least something is superior about the product, even if it is only the colour. These advertisments are worded carefully so that they are telling the literal truth the truth is exactly what the words say, although people misinterperete the message by using conversational logic as something different something better.

By using ingenious tatics like these, the populace is decieved into buying a product that may not do what is required, or a product which a buyer may have never really needed. Advertising is an important method of competition, especially in industries that are highly concentrated. Where companies are unable to compete on price, advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation, hiding behind globalization and partial truths, advertising has become morally questionable by promoting gluttony, vanity, materialism, and other unhealthy ways of thinking in order to create artificial product needs in consumers. Advertising delivers a wealth of information to consumers on varying topics including healthcare and education. The commercial above the influence, is a good example of informative and helpful advertising.

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Other helpful advertisements inform consumers on healthcare topics such as heart disease and diabetes and sources of assistance for social issues such as community events, education opportunities, and political meetings, to name just a few. On the negative side, advertising has expanded from word of mouth and print to include radio, television, and the internet, among others. The quantity of advertising encountered by people has become so great that the human sensory system is being overloaded. We see thousands and thousands of ads every single day and we get so immune to it that sometimes we forget that they are ads. Advertising has become so powerful and so subtle that consumers accept most advertising content without critical thought. Unable to exercise careful analysis of every message, consumers find themselves in a mental overload caused by indoctrinating propaganda.