2.1.1 to what extent does borden’s ‘marketing mix’ provide an adequate tool for marketing in the 21 st century? a review of the literature from the uk and usa. 2.1.2 the management of marketing: is empowerment a useful concept to inform the contemporary marketing department? a case study in a uk advertising agency. 2.1.3 can the jetstar marketing science model, developed to assess profitability in the low cost airline market, be used successfully for other budget markets? a case study of a new dental practice chain. 2.1.4 is there one best marketing decision model, or should models be selected on a contingency basis? a review of recent literature. Do the most successful marketers have an in depth theoretical knowledge of their field? a qualitative study amongst marketing professionals. 2.1.6 is the pest analysis sufficient to interrogate environmental factors pertinent to marketing, or are subsequent developments slept, pestel, pestle also necessary? a literature review. 2.1.7 which approach to market segmentation is able to offer the best characterization of, and way to market to, the over 80’s? a quantitative study of residents in a sheltered accommodation facility.

2.1.8 can marketing principles developed for commercial interests be appropriate for promoting ethical issues? a case study of the use of marketing techniques by the stop the war coalition. 2.2.1 how do consumer expectations of continuity in relationship with a brand differ from country to country? a qualitative study amongst experts around the world, using models of cultural differences. How do consumers in developing countries view traditional british brands? a quantitative study amongst affluent chinese consumers aged 18 35. 2.2.3 is political activity associated with rejection of global brands? a quantitative study of young european consumers’ attitudes to products from the usa. 2.2.4 the speed of convergence and globalization: to what extent are consumer behaviours becoming more alike around the world? a review of the literature.

2.2.5 what are the best theoretical tools for coping with rapid change in consumer preferences in the global marketplace? a review of recent literature. 2.2.6 how can global marketing campaigns best address culturally specific ethical differences between nations? a qualitative study amongst marketing managers involved in promoting alcohol and cigarette products. 2.2.7 the impact of body language and gestures on global communication: to what extent can misunderstandings arise, and how does this impact on sales? a quantitative study amongst sales people entering new global territories. 2.2.8 can a managerial cognition perspective offer a good approach to global marketing? a review of the literature. 2.3.1 the irritation factor: can ‘annoying’ television advertisements be more successful in securing consumer recall of products than ‘pleasing’ ones? a review of the literature. 2.3.2 the resistant consumer: what is the best way to advertise and promote products to people who hold anti capitalist views? an action research study amongst radical activists. 2.3.3 can game theory contribute to successful branding? a critical analysis of three branding strategies using game dynamics.

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2.3.4 can successful branding approaches be used within politics? a review of the most recent uk election campaigns in terms of models of branding and advertising 2.3.5 can ethics be used to develop effective brands? a case study and historical analysis of branding by the co operative bank in the uk. 2.3.6 is there a solid academic case for using hip hop, and its emphasis upon shared ownership and questioning of authenticity, as marketing tool? a literature review. 2.3.7 can brand association and cause related marketing be used to build awareness of less familiar brands? a quantitative study amongst european consumers of ‘green’ products. 2.3.8 is it possible to enhance brand building by training customer facing staff? an intervention based quantitative study amongst staff in an independent hotel in london. 2.4.1 to what extent does education level influence reading of food product labels for nutritional information? a quantitative study amongst tesco customers. 2.4.2 is commitment to buying ‘green’ and sustainable supermarket products mediated by level of household income? a quantitative study amongst consumers across europe. 2.4.3 a signifier of sophistication and desirable life style? how do uk women consumers view wine brands readily available in the uk high street? a qualitative study amongst women shoppers aged 18 65.

2.4.4 can theories of semiotics be used to explore the meanings that products have for consumers? a literature review examining the use of theories by de saussure, pierce and others. 2.4.5 is there any evidence that car use will decrease over the next 10 years as a result of changing awareness of green issues, rising fuel costs or changing consumer attitudes? a literature review. 2.4.6 compulsive shopping: are neurological models more adequate to explain the phenomena of compulsive buying than social or psychological models? a review of recent literature. 2.4.7 the functional food phenomenon: good for body, soul or image? a qualitative investigation into the motivating factors influencing purchasers of functional foods.

2.4.8 is there a relationship between rural living and type of foods purchased? a quantitative study of shopping habits amongst residents in rural wales. 2.5.1 pop up paradise: to what extent can the ‘pop up’ shop be an effective marking tool? a qualitative study of young consumers in london. 2.5.2 caring and sharing: to what extent does the advent of new media technologies allow a newly collaborative approach to marketing? a review of recent literature.

2.5.3 can social media offer new approaches to marketing for theatre management? a case study of an independent theatre in manchester. 2.5.4 ‘a nice idea, but …’ for small businesses, does the reality of using social and new media in marketing live up to the promise? a qualitative study amongst business owners in the uk. 2.5.5 are new media channels for marketing as effective as old methods? a quantitative study amongst consumers and marketing professionals looking at a range of attributes related to effectiveness. 2.5.6 new media: effective only when targeting young consumers? a literature review looking at the use of new media and marketing effectiveness for the over 55s. 2.5.7 to what extent has control over the internet impacted upon the use of new media for marketing activities in china? a literature review.

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2.5.8 the need for a social media strategy: emerging best practice in marketing. For details on how to structure a marketing dissertation, kindly check out the following post: marketing topics can be really difficult to explore, especially if you're trying to get something together for a thesis. There are probably a lot of things going through your mind as you try to come up with your thesis. You may be tempted to go with the unusual, or the peculiar, but remember, that may end up being more work than you want to deal with. Your last semester will be difficult as is, and adding a difficult thesis topic will make it that much worse for you as you try to complete it.

So what sorts of topics should you avoid for your marketing thesis? here are a few. Be careful of public relations topics even though marketing does involve public relations, you don't want that to end up being your focus. Anything that relates to a country that has little to no marketing should be taken on with extreme caution. Anything that doesn't interest you! don't do something just because you feel like you should, pick a topic that interests you because you will be more likely to be passionate about it. Word of mouth and marketing gender topics comparison of marketing tactics for the same company in several different countries.

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The effects of nationality/language/religion/upbringing on marketing, either those who are doing the marketing or those who are taking in the marketing. You also need to do your thesis on a topic that relates to what you plan on doing with your degree at some point. If you don't, you risk making yourself known for a topic that you don't care about, or you risk being bored and struggling to finish your thesis within the allocated time. Your advisor and thesis committee will help you make the difficult decisions that you need to make and will help steer you toward topics you will excel at.

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Don't try to do it on your own, it will make it more difficult for you in the end. At dissertation first, we are immensely proud to deliver a plethora of marketing dissertation topics. here, you will discover a broad range of marketing dissertation topics for you to choose. The following list of marketing dissertation ideas will help you to select the best dissertation topic for your marketing thesis. Marketing is a significant part of every business, and there are several types of marketing.

By exploring our collection of marketing dissertation topics, you will get incredible ideas for your marketing dissertation. All dissertations are offered to you in the competitive price range that dictates we value your money. If you rsquo re feeling perplexed about choosing the best topic for the dissertation of marketing then, we are standing next to serve you with the top notch services. As the first step towards writing a successful dissertation is selecting a riveting topic that is relevant to your thesis amp grab the eyeballs of the readers. We have pacified many students in the past in their marketing dissertation papers, feel free to poke us to acquire fantastic grades. A copious of marketing dissertation topics are available here however, a marketing dissertation topic must be extremely engaging amp entertaining for a reader as well as a researcher.

Hence, we have come up with some great marketing dissertation topics to dampen all your agonies of writing a marketing dissertation. Take a quick look at our quality dissertation samples written by our expert writers. You could base your marketing dissertation on the following suggested subject areas such as relationship marketing, branding, direct marketing, marketing across cultures, marketing ethics, mobile marketing, digital marketing. How does the importance of factors that influence direct selling vary according to product type? do customers respond differently to short and long term offers? the case of magazine sales. In what ways do toll free freephone numbers influence consumers response to direct sales promotions? how does message length affect the success of direct marketing messages? a comparison of online and offline mediums. Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers? the following list of marketing dissertation topics is specific to the area branding an examination of the relationship between perceived risk and brand equity: a comparison of supermarket retailers.