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Marche has chaired almost 100 defences, defend my dissertation mostly at the phd level. When it comes time interactions in the real world of shopping are mainly based on face to face activities between consumers and service personnel rsquo s, but with the emergence of the internet, retailers are beginning to offer consumers a different approach to shopping. This study illustrates how shopping patterns have changed with the emergence of the internet and how retailers and consumers have adapted to the change.

Consumer perception towards online shopping was explored via a survey, with results showing that internet shopping is a part of many peoples life. Retailer interviews showed that online shopping was the way forward, but barriers will need to be overcome, such as security and consumer confidence. Quite simply, this study examines attitudes towards online shopping and provides a better understanding of the potential of electronic commerce.

10,0 words ndash 46 pages in length excellent use of literature good in depth analysis well written and fully referenced throughout includes questionnaire ideal for business and e commerce students in this century, many believe technology will triple. We already have the ability to buy groceries, cars, clothing, and even houses without going anywhere. While every manager knows single focus, clear cut company strategies and selling messages are important, most firms, because of their functional organizational structures, still tend to send disparate messages to the outside world. Worse, they miss the opportunity to gain the full value for their marketing dollar that intergrated programs can provide schultz 3. From looking at statistics and percentages, and gatherings of scholary journals, its is a fact that in todays age, marketing departments of large retailers must be on the web.

It would be detrimental to a companys business if they didnt offer this fast and effective way to their products. This paper will discuss the developments of intergrated marketing communications with online shopping and advertising. _ _ competing with in store shopping call it laziness, call it what you will, but more and more americans are shopping while sitting down. Online shopping now accounts for as much as 23% of sales and the sales are growing 30% 40% a year while offline retail has only grown about 4% vogelstein, para.2. Many large retail chains are using the web to promote their store and vice versa. Barry judge, vice president for consumer marketing at best buy explains, thats the future. In order to be world class, we need to be the best in both the physical and virtual space tsao, para.7.

Wal mart directs its in store shoppers to its web site where they can choose from 100,0 music titles versus the 3,0 in store. This convience and customer service is what pleases the consumer and brings back business. More than 80% of sales revenue comes from satisfied customers versus new accounts.

Sears introduced and option to buy products online and pick them up at the store. Retailers have also discovered the web is ideal for publishing reams of information to win over customers tsao, para. Most dread the friday after thanksgiving for its reputation as being the biggest shopping day in the year. However, researchers have found that black monday is the day that workers set aside their job duties to surf for gifts online ebenkamp, para. Not dealing with crowded parking lots, or long winding lines, these online shoppers paid $380 million on monday, december 2, 2002 ebenkamp, para 2.

According to comscore analysts, this is because internet users are taking advantage of generally higher internet speeds to view sluggish sites at the workplace, which also serves as a place to secretly shop ebenkamp, para. Because online shopping is growing, aol is pushing a 100% guarantee for shoppers using their retail area cuneo, para.4. Yahoo! reported a 75% jump in post thanksgiving shopping sales msn eshop reported a 150% increase in that same week and 188% increase in shoppers in october compared with the same month in 20 cuneo, para. With the dramatic showings, many companies are expecting ad revenue and sales revenue to skyrocket within the next few years. Rich media advertising ads that dance across the screen or appear with full motion video and audio is soaring williamson, para. Yahoos chief sales officer, wenda harris miller, said were not selling buttons and banners for a living.

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We are selling marketing programs that leverage these new technologies williamson, para. Rich media is the beginning of the process of healing that will have to happen before marketers allocate serious money to this medium one advertising executive said. Others just say they want to keep up with the speed of the computers people are using and they fear that rich ads will be above that.

Other marketers fear the potential bottleneck from trying to shove a high brandwith creative down a dial up connection williamson, para. If a company spent a lot on the advertisement, but the computer user couldnt receive it, what good is that doing the company. Researchers predict that twenty million homes will have the fast paced modem in their home in the next few years compared to the seven million now. Online advertisers are quickly adjusting to new, fast paced market that is turning to the web for its shopping needs.

The report titled interactive marketing: stats, strategies, and trends, projected online advertising will reach $6.7 billion in 2003, up 5% from expected spending of $6.4 billion this year. Most advertisers are now willing to give up more of their advertising budget toward online than in the past because of proof that online ads are effective at branding. The interactive advertising bureau published several studies in conjunction with major advertisers that showed the effectiveness of online advertising in improving brand awareness and other brand metrics maddox, para. Web users mostly think that advertisements are a nusence because they slow the downloading time and take up space. But its a price theyll have to pay if they want freely accessible content sites callaghan, para.14. Whether the company offers their business only online or offers many outlets, this method of retailing is expanding rapidly. It has been shown that consumers pay billions of dollars shopping on the web and advertisers spend even billions more advertising to them.

Dissertation on Online Shopping Text

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