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You will be able to buy a paper that meets all of your assignment requirements and will always pass as your own. After a long day’s work or a hard day at the office, people come home, sit in the laz e boy recliner, and flip on the television. Watching a favorite tv show has become many people’s favorite way to relax or past the time. A wide variety of programming exists and most anyone will be able to watch something they can enjoy. The television industry is part of the entertainment business and has high entertainment value for viewers. In that respect, it is an important industry, for example in terms of the time people spend watching tv.

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At the same time, it is important as a means of transmitting advertising. Television therefore has a two fold role, both as a provider of entertainment and a transmitter of advertising. This research paper will discuss the relationship between the tv market and the product markets through the market for advertising. It will also examine the different types of advertising, advantages and disadvantages of tv advertising, and how the rivalry between tv channels and the profit potential in product markets affect tv channels’ prices on advertising slots, programming decisions, and the producers’ purchase of advertising on tv. From the beginning of television, advertising and programming were connected through network personnel and sponsorship.

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At first, television programs were owned by advertisers, which based the content of the shows on the interests of the audiences they wished to reach folkerts 241. A basic feature of the television industry is that viewers dislike commercials and are attracted to a channel that invests in its programming. However, a tv channel earns its revenues by selling advertising slots to producers in the product market and attracts viewers for this advertising by investing in programming. Since an increase in advertising tends to reduce the number of viewers, there are diminishing returns to television advertising. The law of diminishing returns states, as successive units of a variable resource are added to a fixed resource, beyond some point the extra, or marginal, product that can be attributed to each additional unit of the variable resource will decline mcconnell brue 160.

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Thus, the more a producer advertises its products on a tv channel, fewer viewers are available there for other producers to advertise to. There are several common types of television techniques and advertisements used by producers. The first is the straight announcement, which consists primarily of someone looking at the camera and delivering a sales talk. Demonstration is important in tv because viewers are interested in what the product will do for them. Testimonial commercials work best when the celebrity has credibility as a source dunn 324. In a dramatized commercial, the point is presented through a story that can be told very briefly. The basic advantage of the dialogue is its ability to involve the viewer and encourage them to participate in the dialogue.